Maximize Your Real Estate Career with Us!

General News: Industry & Company – July 2022+

11/19/2022

Happy Thanksgiving! Maximum One Offices will be closed Thursday 1124 & Friday 11/25. All MX1 associates have 24/7/365 access with your key fob or key – depending upon your office. Happy Thanksgiving!
No “This Week at Maximum One” email next week.
Apply This for 7 Days – Billion Dollar Habit   Andrew Huberman is a Neuroscientist YouTuber – Andrew Huberman Lab – that I follow and just had to share this video. …. This video is from a different channel but check out some of the other videos on Huberman’s site: https://www.youtube.com/@hubermanlab/videos   *******************   Andrew Huberman is an American neuroscientist and associate professor in the Department of Neurobiology at the Stanford University School of Medicine who has made many contributions to the brain development, brain plasticity, and neural regeneration and repair fields.   Source | All rights belong to: ► [Andrew Huberman] – Sleep Toolkit: Tools for Optimizing Sleep & Sleep-Wake Timing | Huberman Lab Podcast #84: https://youtu.be/h2aWYjSA1Jc
New MX1 Premier Location: Congratulations to Maximum One Premier Realtors on the opening of their newest office location in North Forsyth! Opening December 1st, please stop by and visit. Office is located at 3560 Browns Bridge Rd, Cumming, GA 30028. For more information, contact Neal & Amy MathesonNeal@MaxOnePremier.com or Amy@MaxOnePremier.com
MX1 Greater Atlanta – Holiday Parties: Please join your colleagues & affiliates for fellowship & fun at this year’s Christmas Parties! Contact your Branch Team Captain or Branch CEO Advisor for more information!

Pinnacle – Thursday 12/1 beginning at 11am for heavy appetizers & desserts – Pinnacle Branch – 76 Highland Pavilion Ct in Hiram

Woodstock – Friday 12/2 beginning at 6pm for a catered dinner – Woodstock Branch – 2370 Towne Lake Pkwy in Woodstock

Powers Ferry – Tuesday 12/6 beginning at 12noon – heavy appetizers & desserts – Powers Ferry Branch – 1355 Terrell Mill Pkwy Bldg #1464 in Marietta
2023 GAR Contracts: We will be teaching 2023 GAR contract changes in December & January & February. Check out the calendar to sign up for CE classes! www.eAGENTweb.com … select “Calendar” … scroll to “Dec”
Spokeo Enhanced Address Search: Maximum One offers Spokeo FREE to all of our agents. This software allows you to look up contact information for properties you are prospecting. We will have early access to these powerful new features and data before they’re released to the general public. With Enhanced Address Search you will be able to:
Access new owner and resident information, as well as contact details. Gain deeper insights into property facts, like interior and exterior features and lot details. Uncover deed and tax details.
See predictive analytics to assess how likely a property is to sell.
Uncover price details and financial insights.
You will also be able to: Confirm neighborhood safety View local schools information And more! We’re excited to have you as part of this exclusive launch event and look forward to your participation. Discover the power of Enhanced Address Search today.
   
Licensing Stats & GREC Activity At the recent Education Advisory Meeting of the Georgia Real Estate Commission in October, the Commission provided a report of the trending number of licensees.

The total number of 113,430 real estate Licenses is the largest number for the state in the Commission’s history. (86% active and 14% inactive.) This is a net increase of 4,763 Licenses in the last year.

The Commission currently issues an average of 800 new licenses per month down from 1,200 licenses per month a year ago.

In addition to processing applications, the Georgia Real Estate Commission answers approximately 6,000 calls and 1,000 emails per month.

The following is the breakdown of the 97,070 Active Licensees: • Brokers, Salespersons, CAM 88 % (20% are Brokers.) • Real Estate Firms 12%

The number of licensed Appraisers is 4,279 down from 4,236 the year before. The number of licensed Appraisers has remained steady the past few years after many years of a slow decline.

The number of investigative cases for both Real Estate and Appraisal is currently 640. The majority, 90%, of the cases concern real estate Licensees primarily because there are more real estate licenses. Of the real license investigations, about half are background application cases from individuals applying for a license.
Georgia Natural Gas (GNG) Deals for Agents & the Public: Agents get $60 gift card for every customer referral to GNG when they use your Referral Code – so sign up for agent perks with GNG! Latest deal for GNG Customers: Sign Up Here

Get 69.9¢ per therm and pay the same low rate for 24 months, or choose $120 in bill credits.*
No deposit. No sign-up fees. No cost to switch. No interruption of service.
We’ll even credit up to $200 if your current provider charges a termination fee.*
Click here for more information and even more information here
Avoid these 6 Outdated Marketing Trends (RealTrends):    Are you sticking with tried-and-true marketing techniques? Consistency is good and if it’s working, then why change? But, there are ways to update those techniques and put a fresh spin that may give you stellar results. For example, traditionally, spring and summer were the busy seasons, and many agents concentrated their real estate marketing efforts on that April-to-September period. But as the internet has made listings more accessible to the general public, many buyers have opted to buy in less competitive periods. In fact, some of the traditionally slow periods — between Thanksgiving and New Year’s, or the post-holiday dead zone of January and February — are now targeted by savvy buyers as the best time to get a deal with little competition from other buyers. Valuable incentives such as homebuyer rebates have also pushed buyers to shop around throughout the year. Additionally, the old spring-to-summer rush was often related to families rushing to get into new homes while their children were out of school. But many younger buyers are child-free, and are open to buying any time of the year. The bottom line is that today’s agents should look at the entire year as a potential rush — not just the warm months. For more insights ➡️  
Scripts & Tips for Leaving Voicemails That Get Call Backs (Market Leader): When a new lead doesn’t pick up their phone, top-producing agents leave a voicemail. But actually getting callbacks is hard—unless you use the right scripts and best practices. This free guide has everything you need to actually get callbacks—and new clients—from your voicemails: 12 scripts, 14 best practices for leaving un-ignorable voicemails, tips from real agents, and more! Click Here for Free Guide.
Revised DA Request (Pay at Close): We have revised the DA Request to include the option to indicate if Maximum One is to wire the Earnest Money to the Closing Attorney. This form is also available in the Reference Section of Paperless Pipeline

DA Request with Earnest Money Option (pdf)
DA Request with Earnest Money Option (Fillable pdf)
GAR Infographic – Back to School: 10 Common Designations & Certifications Click here for pdf version
Holiday Food Drive & Christmas Outreach: Please check with your Branch for your local food drive and Christmas community outreach.
Max Cares: Condolences to Susan Lepchenske on the passing of her husband, Herb Lepchenske.
Max Cares: Condolences to Ineabelle Duvall on the passing of her mom.
REPEAT: NAID Portal Changes :  As part of an update to the NAID Portal, the following changes are expected to be made on 12/02/2022:
1.     Your NAID Portal account username will be changed to match your email address.
2.     Multiple NAID Portal logins with the same email address will be combined under a single login.
3.     You’ll no longer have to answer security questions to reset your password. Instead, you’ll be emailed a temporary passcode. To update your email address, log into the NAID Portal and in the upper left of the screen, go to User Info > Update Personal Information, change the email address and click Save. If you have any questions or need assistance, please send an email to hudhomestorehelp@yardi.com
REPEAT: ***Changes to MLS Marketing Based on NAR Policy Changes: You will notice additional compliance regulations for all MLS services (including FMLS & GAMLS) based on new rules passed by NAR this year. Some of these include:
Agents are prohibited from advertising their services for FREE to the public – Buyers or Sellers
Any financial bonuses or incentives must be listed in Public Remarks
Any changes to co-op commission (i.e. if I show your Buyer co-op commission to be ___%) must be in Public Remarks The FMLS Compliance Notice will read: 
Rule #:  10.2   Rule Name:   Bonus/Incentives in Private Remarks
Description:   Incentives and/or bonuses can only appear in the Public Remarks field.
Instructions:   Please ensure any reference to incentives and/or bonuses is removed from the Private Remarks and placed into the Public Remarks field. In addition, Incentives and/or bonuses must indicate if they are to the Buyer or to the Selling Broker.
Any changes to commission or bonuses & incentives must appear in any IDX websites advertising a listing with these financial options
Read More from NAR Here…
Read NAR Frequently Asked Questions on 2022 MLS Rule Changes Here…
REPEAT: October is National CyberSecurity Awareness Month:   NAR provides many resources for REALTORS to protect themselves & clients with respect to Cyber Fraud.
Cyber Security
Checklist Wire Fraud Email Disclosure

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11/13/2022

Explanation About Economic News & Mortgage Rates: Thank you to Jay Alexander of Homestar Financial Corp for explaining this issue in the following video: Please watch this Video from Jay Alexander of Homestar Financial Corporation
Great News Regarding Mortgage Interest Rates: The Cons.. Mortgage rates dropped 60 bps today after the Consumer Price Index data showed inflation softening. Read all about it in HousingWire from Lead Analyst Logan Mohtashami’s latest article: With the CPI inflation report being positive, the 10-year yield fell noticeably, and mortgage rates will fall with that. Read More Here from Housing Wire…
Black Friday Discounts on Housing (Zillow): Per Zillow, most price reductions occur on Thursdays. Look out for price cuts on Thursdays, and don’t expect many over the weekend. Typical price cuts are around 3% of the list price, which is nearly $11,000 on the typical home. Sellers typically cut prices three weeks after listing their home. 
Rent vs. Buy Calculator:   Are your clients asking you if they should rent or sell their properties? As a subject matter expert, you’ll want to weigh the pros and cons and provide a confident answer! With Hemlane’s free rent-or-sell calculator, you can quickly compare the performance of your clients’ assets and give them insight backed by numbers. Strengthen your relationships, and make new ones, by offering sound advice to your clients. Download this free calculator today!
Max Cares: Happy Anniversary to Heidi & Jerry Kelly!
Max Cares: Happy Anniversary to Heidi & Bill Owens!
REPEAT: NAID Portal Changes :  As part of an update to the NAID Portal, the following changes are expected to be made on 12/02/2022:

1.     Your NAID Portal account username will be changed to match your email address.
2.     Multiple NAID Portal logins with the same email address will be combined under a single login.
3.     You’ll no longer have to answer security questions to reset your password. Instead, you’ll be emailed a temporary passcode. To update your email address, log into the NAID Portal and in the upper left of the screen, go to User Info
> Update Personal Information, change the email address and click Save. If you have any questions or need assistance, please send an email to hudhomestorehelp@yardi.com
REPEAT: ***Changes to MLS Marketing Based on NAR Policy Changes: You will notice additional compliance regulations for all MLS services (including FMLS & GAMLS) based on new rules passed by NAR this year. Some of these include:

Agents are prohibited from advertising their services for FREE to the public – Buyers or Sellers
Any financial bonuses or incentives must be listed in Public Remarks
Any changes to co-op commission (i.e. if I show your Buyer co-op commission to be ___%) must be in Public Remarks The FMLS Compliance Notice will read: 
Rule #:  10.2   Rule Name:   Bonus/Incentives in Private Remarks
Description:   Incentives and/or bonuses can only appear in the Public Remarks field.
Instructions:   Please ensure any reference to incentives and/or bonuses is removed from the Private Remarks and placed into the Public Remarks field. In addition, Incentives and/or bonuses must indicate if they are to the Buyer or to the Selling Broker. Any changes to commission or bonuses & incentives must appear in any IDX websites advertising a listing with these financial options
Read More from NAR Here…
Read NAR Frequently Asked Questions on 2022 MLS Rule Changes Here…
REPEAT: October is National CyberSecurity Awareness Month:   NAR provides many resources for REALTORS to protect themselves & clients with respect to Cyber Fraud.

Cyber Security Checklist
Wire Fraud Email Disclosure
Avoiding Wire Fraud in Transactions
MX1 Greater Atlanta Cyber Insurance &  Cyber Security: We have just received the bound Cyber Insurnace Policy for 2022 – 2023.  These documents have been uploaded into the reference section of paperless pipeline

2022 – 2023 – Cyber Insurance Policy
2022 – 2023 – Cyber Liability Guidelines
2022 – 2023 – Cyber Insurance for Realtors
2022 – 2023 – Multi-Factor Authentication (MFA) Info
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!  

Click to Watch These Videos on Keys to Success with kvCore:

Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:
kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1
Video – Training #2
Video – Listing Presentation (Core Present) & Listing Social Media Push (Core Listing Machine)

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11/6/2022

Happy Veteran’s Day – Friday November 11th – No Banks & No Mail
Daylight Saving Time Ends at 2am Sunday November 6th – Also a great time to change the filters in your furnaces & batteries in your smoke detectors.
Working with a Business Entity: Thank you to Danny Stiles of Shafritz & Dean Closing Attorneys (DStiles@Shafritz-Dean.com 404-255-8183 for sharing with us a wealth of information about how to work with business entities in contracts. A couple highlights when working with an LLC include:

Is LLC in good standing? – Check on GA Secretory of State (SOS) website
Check out their Articles of Organization (SOS)
Check for Operating Agreement – that would state a list of members & who has authority to sign documents to engage the LLC in business – can be created at the Closing Table
May need a Corporate Resolution to appoint a member who has authority to sign – may be created at the Closing Table
Is the CFPB in Trouble? Litigation Threatens the CFPB: The Consumer Financial Protection Bureau (CFPB) is the entity that enforces the Truth In Lending RESPA Integrated Disclosures (TRID) rules that impact your closings with Federal regulations governing our lenders & closing attorneys. On October 19, 2022, a three-judge panel for the U.S. Court of Appeals for the Fifth Circuit ruled(link is external)  that the Consumer Financial Protection Bureau’s (CFPB’s) independent funding stream from the Federal Reserve system was in violation of the Constitution’s Appropriations Clause and separation of powers principles. In Community Financial Services Association v. CFPB, the court vacated a 2017 rule regulating payday lending because the agency promulgated the rule using unconstitutionally requested funds. Read more from NAR here…
How to Get Leads from Emails (Tom Ferry): Are you overlooking one of the easiest and most cost-effective methods to generate more listing opportunities?  If you’re not sending a WEEKLY EMAIL to your email database, the answer is a resounding YES.  Here’s the good news: You can start this week. And we’ll show you how.  “Weekly Email – From Open Rate to Closed Deals” is a free case study from No. 1 real estate coach Tom Ferry that will expose you to:

4 essential elements to include in your weekly email
A sample video to recreate
Killer subject line examples to “rip-off and duplicate” – and more!

If you’ve been looking for a low-cost way to build your brand and generate more leads, this is it! Click here to request access to the case study, and you’ll be downloading the FREE GUIDE in no time.
NAID Portal Changes :  As part of an update to the NAID Portal, the following changes are expected to be made on 12/02/2022:
1.     Your NAID Portal account username will be changed to match your email address.
2.     Multiple NAID Portal logins with the same email address will be combined under a single login.
3.     You’ll no longer have to answer security questions to reset your password. Instead, you’ll be emailed a temporary passcode. To update your email address, log into the NAID Portal and in the upper left of the screen, go to User Info
> Update Personal Information, change the email address and click Save. If you have any questions or need assistance, please send an email to hudhomestorehelp@yardi.com
AREC Update:  Check out the Fall 2022 issue of The Update, available exclusively online. Go to https://arec.alabama.gov/arec/docs/newsletter/update/update_fall2022.pdf for access to Commission news and information, including the articles:

BRIEFLY LEGAL: The Legality of Teams
EDUCATION CORNER: CE Requirement Change for Brokers
LICENSING REVIEW: Confirm Your Status Through License Status Verification
Changes to Rule 790-X-1-.03 Became Effective September 2022
Alabama Real Estate Commission Receives ARELLO® Fair Housing Award Join
Us for Live Events
 
Stay up to date with The Update newsletter!
AL – Calhoun County Supra Ekey Issues:   Some members are having issues with your supra ekey. If you have an unpaid balance, due to changing credit cards or your card on file has expired, you will not be able to get an update code or pay the invoice because Supra is having billing issues. Please let me know if you have an issue, I will call Supra and they will reset your account so you can still use the key, until they have their billing issues resolved. If you have an android phone, there is issues with the phone number for Supra staying in your phone. You will need to request an authorization code. To request an authorization code you need to open the ekey app, click on more at the bottom, click on about ekey app, click on reset authorization code, a code will be sent to your email or your cell phone. I’m not sure when they will have this problem resolved. If you have any questions, please feel free to contact Carol Fischer – 256-236-5588 calhouncountyrealtors@gmail.com
Max Cares: Congratulations to Kim Murray who is marrying Chris Howard on Saturday November 12th! 
Max Cares: Prayers to Vivian Cade whose mom had surgery last Thursday.
Max Cares: Prayers to Katie Luttrell whose husband was hit by a Drunk Driver on Wednesday & rolled his truck a few times. Matt is at home & doing okay!
Max Cares: Prayers to Heidi Kelly whose husband Jerry has pneumonia.
REPEAT: ***Changes to MLS Marketing Based on NAR Policy Changes: You will notice additional compliance regulations for all MLS services (including FMLS & GAMLS) based on new rules passed by NAR this year. Some of these include:

Agents are prohibited from advertising their services for FREE to the public – Buyers or Sellers
Any financial bonuses or incentives must be listed in Public Remarks
Any changes to co-op commission (i.e. if I show your Buyer co-op commission to be ___%) must be in Public Remarks
The FMLS Compliance Notice will read: 
Rule #:  10.2   Rule Name:   Bonus/Incentives in Private Remarks
Description:   Incentives and/or bonuses can only appear in the Public Remarks field.
Instructions:   Please ensure any reference to incentives and/or bonuses is removed from the Private Remarks and placed into the Public Remarks field. In addition, Incentives and/or bonuses must indicate if they are to the Buyer or to the Selling Broker. Any changes to commission or bonuses & incentives must appear in any IDX websites advertising a listing with these financial options
Read More from NAR Here…
Read NAR Frequently Asked Questions on 2022 MLS Rule Changes Here…
REPEAT: October is National CyberSecurity Awareness Month:   NAR provides many resources for REALTORS to protect themselves & clients with respect to Cyber Fraud.
Cyber Security Checklist
Wire Fraud Email Disclosure
Avoiding Wire Fraud in Transactions
MX1 Greater Atlanta Cyber Insurance &  Cyber Security: We have just received the bound Cyber Insurnace Policy for 2022 – 2023.  These documents have been uploaded into the reference section of paperless pipeline
2022 – 2023 – Cyber Insurance Policy
2022 – 2023 – Cyber Liability Guidelines
2022 – 2023 – Cyber Insurance for Realtors
2022 – 2023 – Multi-Factor Authentication (MFA) Info
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!
 
Click to Watch These Videos on Keys to Success with kvCore:

Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:
  ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr

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10/30/2022

Happy Halloween!
Daylight Saving Time Ends at 2am Sunday November 6th – Also a great time to change the filters in your furnaces & batteries in your smoke detectors.
Temporary Buy-Down Information: Thank you to Linda Kennedy of American Eagle Mortgage powered by Cross Country Mortgage for the whole laundry list of loan products available.  (Linda.Kennedy@ccm.com) American Eagle Mortgage is like the Amazon of Mortgage companies! One of the most popular programs is the Temporary BuyDown Program.  Click here for the Entire Presentation on Temporary BuyDown
GAR Annual Special Recognition Awards:  GAR is accepting applications for our annual special recognition awards from now until Tuesday, November 1! See below to learn more about each award and how you can apply or nominate a deserving individual.  
GAR Hall of Fame
The Hall of Fame recognizes members of GAR who have demonstrated consistent support of the REALTOR® organization for at least 30 years, and who have had a strong influence in the real estate industry. These individuals set the bar for the Hall of Fame, having proven themselves as champions of the REALTOR® association and captains of industry. Click here to download the application.  
Good Neighbor Award
The Good Neighbor Award was established by GAR in 2010 to recognize and honor GAR members who are outstanding volunteers in their community. Up to three individuals may be awarded the Good Neighbor Award in any one year. Each winner receives a recognition gift as well as a contribution to the charity of his or her choice. Download the application here!
YPN Achiever Award
The Georgia chapter of the Young Professionals Network, better known as YPN, seeks to recognize the best representation of young REALTORS® throughout Georgia. YPN Achievers are judged on board participation, community and civic volunteering and business accomplishments. Nominate a young professional today by clicking here
REPEAT: 2023 Business Plan (Tom Ferry):  What do you want to accomplish in 2023?  Here in Q4, it’s time to answer that question and put your plan in place to achieve your goals.  And we at Tom Ferry are going the extra mile to help you succeed… Download our brand-new 2023 business plan today and schedule your business plan consultation to complete it with the help of one of our expert business consultants!  That’s right… we’re not only giving you access to the same business plan our coaching members use, but also connecting you with an expert to create your plan – and it’s all TOTALLY FREE! Here’s your 3-step prep to DOMINATE in 2023:
Click the button below and submit your information to request your business plan
Download your business plan
Self-schedule your meeting with a consultant

Ready to make 2023 your #BestYearEver? 
8 Buckets of Business Every Real Estate Agent Should Have (Real Trends Daily):   When Google started punishing websites for excessive reciprocal linking, companies that depended on this tactic went from the top of the Google ranks to page 100+, no matter how big their ad spend, resulting in former fire hoses of leads dwindling to just a few random drops.  And, of course, when COVID-19 restrictions put a halt to any and all in-real-life activities, those agents who depended solely on open houses and happy hours to fill their pipeline found themselves unable to work.  This is why a marketing mix is so important. If you spread your time, money and efforts across several buckets of business, you’re increasing the chances of filling some of them at any one time, even if one or more of them dries up for reasons outside of your control.  RealTrends Contributor Stacie Staub put together a list of eight different buckets of business every real estate agent must have in this info-packed article. Have other ideas? Email me at tracey@hwmedia.com.  Read more➡️
Max Cares: Congratulations to Donna Black who has a new grandson, Rowan, who was born on October 17th! Kaitlyn, Donna’s daughter, & Rowan are doing great!
Max Cares: Prayers to Donna Carlock whose mom is in critical condition in Kennestone.
Max Cares: Prayers to Cindy Raftis who has surgery this week.
Max Cares: Prayers to Heidi Kelly who is still not feeling well & whose husband, Jerry, had to go to the hospital.
Max Cares: Prayers to Heidi Owens whose daughter, Dess, is not feeling well.
REPEAT: ***Changes to MLS Marketing Based on NAR Policy Changes: You will notice additional compliance regulations for all MLS services (including FMLS & GAMLS) based on new rules passed by NAR this year. Some of these include:
Agents are prohibited from advertising their services for FREE to the public – Buyers or Sellers
Any financial bonuses or incentives must be listed in Public Remarks
Any changes to co-op commission (i.e. if I show your Buyer co-op commission to be ___%) must be in Public Remarks
The FMLS Compliance Notice will read: 
Rule #:  10.2  
Rule Name:   Bonus/Incentives in Private Remarks
Description:   Incentives and/or bonuses can only appear in the Public Remarks field.
Instructions:   Please ensure any reference to incentives and/or bonuses is removed from the Private Remarks and placed into the Public Remarks field. In addition, Incentives and/or bonuses must indicate if they are to the Buyer or to the Selling Broker.
Any changes to commission or bonuses & incentives must appear in any IDX websites advertising a listing with these financial options
Read More from NAR Here…
Read NAR Frequently Asked Questions on 2022 MLS Rule Changes Here…
REPEAT: October is National CyberSecurity Awareness Month:   NAR provides many resources for REALTORS to protect themselves & clients with respect to Cyber Fraud.
Cyber Security Checklist
Wire Fraud Email Disclosure
Avoiding Wire Fraud in Transactions
MX1 Greater Atlanta Cyber Insurance &  Cyber Security: We have just received the bound Cyber Insurnace Policy for 2022 – 2023.  These documents have been uploaded into the reference section of paperless pipeline
2022 – 2023 – Cyber Insurance Policy
2022 – 2023 – Cyber Liability Guidelines
2022 – 2023 – Cyber Insurance for Realtors
2022 – 2023 – Multi-Factor Authentication (MFA) Info
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!
 
Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.

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10/23/2022

The Amazon of Mortgage Companies – Monday 10/24 – 10:30am – 11:30am – Powers Ferry Office: Join us on Monday and learn how to get a Mortgage for ANY Buyer.  Thank you to Linda Kennedy of American Eagle Mortgage powered by Cross Country Mortgage for the whole laundry list of loan products available.  (Linda.Kennedy@ccm.com) American Eagle Mortgage is like the Amazon of Mortgage companies! Some of these products include:

2/1 Buy Down – known end rate, no money lost if Buyer refinances in a year when rates are expected to be back in the 4%s & cheaper than an ARM
100% VA New Construction Loan
True Stand-Alone 2nd Mortgage
Piggy-Back 2nd Mortgage
No Minimum Credit Score for FHA or VA Loan
Investor No Questions Asked Loan
Dream Home Foundation DPA with No Income Limits
No Tax Transcripts on Any Loan except for Jumbo
And MORE Products! Show up on Monday for more information!

There will be some goodies for you too!  Monday, October 24th – 10:30am – 11:30am – MX1 Greater Atlanta – Powers Ferry – 1355 Terrell Mill Rd. Bldg #1464 Marietta GA 30067  Thank you to George Ansong (GAnsong@Bellsouth.net) for bringing Linda to join us for the weekly Agent Mastermind!
GNG Discounts for Your Clients:  Over the past year, you’ve undoubtedly noticed increasing prices of many everyday goods and services such as groceries and gasoline. Similarly, natural gas prices have elevated. On average, wholesale natural gas prices are more than double what they were last year.*  That’s why Georgia Natural Gas® (GNG) is giving your clients a great discounted rate or $120 in bill credits on their new natural gas service. Plus, when your clients enroll we will thank you with a $60 VISA® Prepaid Reward Card!†† Anyone you refer can benefit – family, friends, clients and prospects!   Here’s how you can help your clients and others save this fall.
Register for your free referral credentials at gng.com/gnghub
Receive your referral and promo code
Share the special savings offer
Your referrals can choose from our Housewarming offers and select the price plan that best meets their needs.
$120 in Bill Credit
24 Month Fixed Therm Rate
Read More Here…
2023 Business Plan (Tom Ferry):  What do you want to accomplish in 2023?  Here in Q4, it’s time to answer that question and put your plan in place to achieve your goals.  And we at Tom Ferry are going the extra mile to help you succeed…  Download our brand-new 2023 business plan today and schedule your business plan consultation to complete it with the help of one of our expert business consultants!  That’s right… we’re not only giving you access to the same business plan our coaching members use, but also connecting you with an expert to create your plan – and it’s all TOTALLY FREE! Here’s your 3-step prep to DOMINATE in 2023:

Click the button below and submit your information to request your business plan
Download your business plan
Self-schedule your meeting with a consultant

Ready to make 2023 your #BestYearEver? 
Generate Business From Your Database (Ferry): There are two things every agent wants from their database:
“Come list me” calls
More referrals Let us show you a strategy that generates BOTH!
Annual Equity Reviews are sort of like CMAs on steroids, and when done correctly, they’ll get you more listings and more referrals than you ever dreamt possible. Here’s the best part – we’ve got the playbook, and we’re giving it away totally FREE! Learn the step-by-step process of one Phoenix agent who attributes $500k in annual GCI directly to Annual Equity Reviews! Click here and download now.
Max Cares: Congratulations to MaKay Swanson who is certified through GAR to teach Pre-License classes!
Max Cares: Congratulations to Aline Saenz & Greg Moore for capping!
Max Cares: Condolences to Renee Arnold whose parent passed away.
Max Cares: Prayers to Heidi Kelly who is not feeling well.
Max Cares: Condolences to the family Ann Hobbs on the passing of Ann & her husband 3 days later.
REPEAT: ***Changes to MLS Marketing Based on NAR Policy Changes: You will notice additional compliance regulations for all MLS services (including FMLS & GAMLS) based on new rules passed by NAR this year. Some of these include:
Agents are prohibited from advertising their services for FREE to the public – Buyers or Sellers
Any financial bonuses or incentives must be listed in Public Remarks
Any changes to co-op commission (i.e. if I show your Buyer co-op commission to be ___%) must be in Public Remarks
The FMLS Compliance Notice will read: 
Rule #:  10.2   Rule Name:   Bonus/Incentives in Private Remarks
Description:   Incentives and/or bonuses can only appear in the Public Remarks field.
Instructions:   Please ensure any reference to incentives and/or bonuses is removed from the Private Remarks and placed into the Public Remarks field. In addition, Incentives and/or bonuses must indicate if they are to the Buyer or to the Selling Broker.
Any changes to commission or bonuses & incentives must appear in any IDX websites advertising a listing with these financial options
Read More from NAR Here…
Read NAR Frequently Asked Questions on 2022 MLS Rule Changes Here…
REPEAT: October is National CyberSecurity Awareness Month:   NAR provides many resources for REALTORS to protect themselves & clients with respect to Cyber Fraud.
Cyber Security Checklist
Wire Fraud Email Disclosure
Avoiding Wire Fraud in Transactions
MX1 Greater Atlanta Cyber Insurance &  Cyber Security: We have just received the bound Cyber Insurnace Policy for 2022 – 2023.  These documents have been uploaded into the reference section of paperless pipeline
2022 – 2023 – Cyber Insurance Policy
2022 – 2023 – Cyber Liability Guidelines
2022 – 2023 – Cyber Insurance for Realtors
2022 – 2023 – Multi-Factor Authentication (MFA) Info
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!  
Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·       
 MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·       
 MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW: kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1
Video – Training #2
Video – Listing Presentation (Core Present) & Listing Social Media Push (Core Listing Machine)

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10/16/2022

***Changes to MLS Marketing Based on NAR Policy Changes: You will notice additional compliance regulations for all MLS services (including FMLS & GAMLS) based on new rules passed by NAR this year.  Some of these include:

Agents are prohibited from advertising their services for FREE to the public – Buyers or Sellers
Any financial bonuses or incentives must be listed in Public Remarks
Any changes to co-op commission (i.e. if I show your Buyer co-op commission to be ___%) must be in Public Remarks
The FMLS Compliance Notice will read:
Rule #:  10.2   Rule Name:   Bonus/Incentives in Private Remarks
Description:   Incentives and/or bonuses can only appear in the Public Remarks field.
Instructions:   Please ensure any reference to incentives and/or bonuses is removed from the Private Remarks and placed into the Public Remarks field. In addition, Incentives and/or bonuses must indicate if they are to the Buyer or to the Selling Broker.
Any changes to commission or bonuses & incentives must appear in any IDX websites advertising a listing with these financial options
Read More from NAR Here…
Read NAR Frequently Asked Questions on 2022 MLS Rule Changes Here…
MX1 Greater Atlanta Cyber Insurance &  Cyber Security: We have just received the bound Cyber Insurnace Policy for 2022 – 2023.  These documents have been uploaded into the reference section of paperless pipeline
2022 – 2023 – Cyber Insurance Policy
2022 – 2023 – Cyber Liability Guidelines
2022 – 2023 – Cyber Insurance for Realtors
2022 – 2023 – Multi-Factor Authentication (MFA) Info
Updates from Movement Mortgage: Thank you to John Bohannon for sharing with us the following information at the Woodstock Sales Meeting this week. Updates from Movement Mortgage – October 2022.
2023 Business Plan (Tom Ferry):  What do you want to accomplish in 2023?  Here in Q4, it’s time to answer that question and put your plan in place to achieve your goals.  And we at Tom Ferry are going the extra mile to help you succeed…  Download our brand-new 2023 business plan today and schedule your business plan consultation to complete it with the help of one of our expert business consultants!  That’s right… we’re not only giving you access to the same business plan our coaching members use, but also connecting you with an expert to create your plan – and it’s all TOTALLY FREE! Here’s your 3-step prep to DOMINATE in 2023:
Click the button below and submit your information to request your business plan
Download your business plan
Self-schedule your meeting with a consultant
Ready to make 2023 your #BestYearEver? 
All About Appraisals: Thank you to Caleb Bohannon – cbohannon@dsmurphy.com – of DS Murphy for sharing with us at the Woodstock Sales Meeting all about the current state of appraisals! We now know what is considered a “basement” a “bedroom” & More!  We also learned the process & timing & cost for DS Murphy to help you fight a low appraisal performed by another company.  It was really very interesting information on what DS Murphy is using for comps in today’s market too!
Digital Marketing Training: Meet Jason Pantana. He’s Tom Ferry’s marketing genius and arguably the absolute best resource today when it comes to learning highly effective real estate marketing tactics.   He’s also intimately familiar with the topics he teaches, which means to him, sharing tips with agents is like having an ordinary conversation. That’s great for the amount of insight he provides but can become challenging when you actually want to absorb and digest everything he’s saying.  Today we’re happy to launch a “best of both worlds” solution…  Jason Pantana’s MarketingPRO is a 3-module digital marketing training course that allows you to pause, rewind, rewatch, and actually implement while you learn from real estate’s brightest marketing mind.  
Module 1 – “Cracking the Social Code” – is now available, covering:

How to beat the algorithms on Facebook, Instagram, TikTok, and YouTube
Tips to create scroll-stopping profiles
The most effective, underutilized features you SHOULD be using
Social content strategies and video tips
And most importantly… how to capture LEADS, not just attention on social media

If you’re ready to solve your social media woes once and for all – and actually start attracting business through social – click and purchase MarketingPRO module 1 today. 
Homeward “Backed by Cash” Option for Buyers:  We’ve been working over the past few months to create solutions to better serve your agents and their clients. As our valued partner, I want to ensure that you have all that you need to help your agents leverage our newest product: Backed by cash.  I’m thrilled to share that Backed by cash is now even easier to use, and more clients will be eligible. Yesterday, our CEO Tim Heyl, announced that Backed by cash is now available in all of our markets nationwide. Effective October 12, 2022, the Base Convenience Fee for Backed by cash is 1%, and the Base Convenience Fee for Buy with cash is 1.9%.  
What is Backed by cash? Backed by cash strengthens your buyer’s offer, increases your leverage, and gives sellers peace of mind. It’s as simple as a traditional financed offer but with more benefits. It adds an addendum to your offer that if your buyer can’t close on time, Homeward will step in and buy the home with an offer that’s 100% cash. We have attached a Homeward Backed By Cash promotional flyer showcasing this new product that you may add to your sales meeting presentations next week and/or share in your brokerage intranet. We’re proud to help your agents and clients confidently meet every market.
Motivation from Mike Ferry (Tom’s Dad) – https://www.mikeferry.com/):  As we enter the 4th quarter of 2022, let’s use some of the following thoughts to keep our focus at a high level and as importantly, our schedule and our work ethic strong.  
1.    Be humble … be hungry … and always be the hardest working person in the room … Dwayne Johnson.  
2.    People do not decide their futures … they decide their habits and their habits decide their futures. 3.    Defeat is not the worst of failures. Not to have tried is the true failure.
4.    If you realized how powerful your thoughts are, you would work to never have a negative thought again.
5.    The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but a lack of will … Vince Lombardi.
Max Cares: Condolences to Heidi Kelly whose father passed away.
REPEAT: October is National CyberSecurity Awareness Month:   NAR provides many resources for REALTORS to protect themselves & clients with respect to Cyber Fraud.
Cyber Security Checklist
Wire Fraud Email Disclosure
Avoiding Wire Fraud in Transactions
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!   Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        MXGA –

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10/9/2022

Columbus Day – Monday October 10th – No Banking & No Mail.
Welcome Agents New to Maximum One in September 2022!
October is National CyberSecurity Awareness Month:   NAR provides many resources for REALTORS to protect themselves & clients with respect to Cyber Fraud.
Cyber Security Checklist
Wire Fraud Email Disclosure
Avoiding Wire Fraud in Transactions
More Tips for Cyber Security: Check out these tips from Malwarebytes:
• Almost everything that cybersecurity experts told you about passwords is wrong. Sorry.
• For decades, experts pushed more rules to stop password theft and abuse. Longer passwords. More complex. A unique password for every single account.
• But with an average of almost 100 passwords per user today, it’s impossible to remember that many combinations. Instead, users rely on the same password over and over.
• A password manager can help you create new, unique passwords and store them easily, yes, but we’ve got another suggestion…
 Set up multi-factor authentication (MFA) on an account that currently doesn’t have it. Do it today. • MFA can protect against the vast majority of cyberattacks that leverage weak or stolen passwords. And you won’t need to memorize anything new.      Read more on our blog today.
Loan Products to Help ANY Buyer – American Eagle Mortgage: Thank you to Linda Kennedy of         American Eagle Mortgage powered by Cross Country Mortgage (Linda.Kennedy@ccm.com) for sharing with us at the Powers Ferry Sales meeting this week the myriad loan programs available for any Buyer to get them in a house.  American Eagle Mortgage is like the Amazon of Mortgage companies!  Some of these products include:

2/1 Buy Down – known end rate, no money lost if Buyer refinances in a year when rates are expected to be back in the 4%s & cheaper than an ARM
100% VA New Construction Loan
True Stand-Alone 2nd Mortgage
Piggy-Back 2nd Mortgage
No Minimum Credit Score for FHA or VA Loan
Investor No Questions Asked Loan
Dream Home Foundation DPA with No Income Limits
No Tax Transcripts on Any Loan except for Jumbo
And MORE Products!  Contact Linda for more information!
CAIVRS Report: Make sure the Lender is pulling a CAIVRS Report on all your buyers getting an FHA or VA or USDA Loan at time of Loan Application.  Thank you to Linda Kennedy of American Eagle Mortgage for explaining this to us at the Powers Ferry Sales Meeting this week.

What is CAIVRS
Information on the CAIVRS Report
Tax Reduction Strategies for Real Estate Agents – 10/21 10am – 12:30pm: There is a zoom on this topic – I have no knowledge of this presenter but thought you may be interested:  Here is the Zoom Link & more information:  https://us02web.zoom.us/meeting/register/tZAlcuqrqzgrH9MvC31raJ3Np1BMN0dCWMcX?mc_cid=c857b994eb&mc_eid=698ed3eb7a
Motivation from Mike Ferry (Tom’s Dad) – https://www.mikeferry.com/):  Everyone has different thoughts about what success is. The following quotes come from some very successful people … Read on.
1.Develop success from failures … discouragement and failure are two of the surest stepping stones to success … Dale Carnegie
2. There are three ways to ultimate success. The first way is to be kind. The second way is to be kind. The third way is to be kind … Mr. Rogers
3.I never dreamed about success … I’ve worked for it … Estée Lauder
4.Success is peace of mind, which is the direct result of self-satisfaction and knowing that you made the effort to become the best of what you are capable of … John Wooden
5.If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you … Steve Jobs
Max Cares: Condolences to Michelle Butz whose mom passed away this morning.
Max Cares: Condolences to Amber Taylor whose dad passed away on Thursday.
Max Cares: Prayers for Tamika Pratt who had surgery on Thursday.
Max Cares: Prayers to Martha Edwards who is in Columbia caring for her sister who is battling cancer.
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!
 
Click to Watch These Videos on Keys to Success with kvCore:

Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:
  ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:

kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1
Video – Training #2 Video – Listing Presentation (Core Present) & Listing Social Media Push (Core Listing Machine)

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10/2/2022

May those who are observing Yom Kippur have an easy fast! – Beginning on the Evening October 4th
Changes to Facebook & Real Estate Advertising 1-30-23:   Starting on January 30, 2023, Meta will no longer support the ability for sellers to create vehicle & real estate / rentals listings using a Facebook business Page, along with the Vehicles Tab and Manage Inventory tab in markets where this feature is currently available. The free person-to-person listings for vehicle & real estate / rentals listings will still be available on Marketplace. Your ability to reach audiences via ads is also not changing. We are simply changing how inventory may be displayed in the future. 
What Will Happen After Changes are Made?   Come January 30th, 2023, you still have ways to drive success on Facebook. After this change, people on Marketplace can continue to create vehicle & real estate / rentals listings from their personal profile.
For Real Estate Businesses, people on Marketplace can continue to create real estate / rental listings from their personal profile. See the link for additional information about Facebook for Real Estate businesses.
What Can I Do About my Data?   After January 30, 2023, all existing listings that businesses have posted with their Facebook business Pages will be deleted. We recommend that you take a look at your existing listings and download them prior to January 30, 2023 if you would like. Instructions on how to download your information can be found here.  For more information please visit this page.
The Public Needs You & Your Experience & Training: According to Nick Bailey, President & CEO of ReMax, 91% of agents have never sold real estate when interest rates were over 4% and Days on Market were greater than 45 days.
May I Use the Term “REALTOR?”: This term is copyrighted by the National Association of REALTORS (NAR) and is reserved for use by members only.  Although the public mistakenly thinks this is the label of our profession, you MUST be a member of a local Board of Realtors & hence NAR in order to use this term applied to your business.  According to NAR’s website… “The term REALTOR® has one, and only one, meaning: REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.  The single most important rule governing the MARK is that it may only be used to convey this meaning, and never used to convey another meaning.”  https://www.nar.realtor/membership-marks-manual/definition-of-realtor 
Final Floors: Welcome to the newest MX1 Greater Atlanta Vendor Final Floors
GAR Infographic:  3 Reasons why you should get pre-approved for a mortgage.  Click here for PDF version.  Copy below for jpeg version.
REPEAT: MX1 Greater Atlanta October Community Outreach: This month’s Community Outreach is collecting coats for adults & children in need. Bring coats to your Branch Office. For more information, contact Katie Luttrell Pinnacle@eAGENTweb.com 770-919-8825 x 318.
Motivation from Mike Ferry (Tom’s Dad) – https://www.mikeferry.com/):  As the market continues to become more normal … this is YOUR time to succeed. The following thoughts should assist you as the year progresses.
1.    The bad news is that time flies … the good news is that you are the pilot.
2.    We each define our own life … don’t let other people write your script … Oprah Winfrey
3.    You are never too old to set another goal or dream a new dream.
4.    Do not allow people to dim your shine because they are blinded by it. Tell them to put their sunglasses on! … Lady Gaga
5.    You can be anything and everything … it all begins with starting.
Max Cares: Continued prayers to Michelle Butz whose mother remains in the hospital and is not doing well with a multitude of health issues.
Max Cares: Prayers to Donna Black whose husband, Bill, is recovering from chest pains & a trip to the ER but has not had a heart attack.
Max Cares: Congratulations to Robin Wilhite-Slay on the birth of her grandson, River Dean on 9/28/22. Max Cares: Condolences to Melanie Brown whose mother passed away
Max Cares: Prayers to Samra Hadden who was just released from the hospital from healing from an infection following hernia surgery.
Max Cares: Prayers to all of those impacted by Hurricane Ian.
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!
 
Click to Watch These Videos on Keys to Success with kvCore:

Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:

kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1 Video – Training #2
Video – Listing Presentation (Core Present) & Listing Social Media Push (Core Listing Machine)
GREC & Maximum One Resources
Marketing & Advertising – GREC License Law: Remember that all advertising must be done “in the name of the Broker” & “under the direct supervision of the Broker. This includes your Agent Website. Specifically with your website, you MUST have the Brokerage name & phone number on EVERY PAGE of your site. Additionally, this site must not be misleading (i.e. you may not market an unlicensed assistant & their phone number where the public may be led to believe that they are a licensed agent. See more information:

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9/25/2022

Real Estate News: Industry & Maximum One
L’Shana Tova – 1st night of Rosh Hashanah – Sunday, September 25th
Recasting a Mortgage to Lower Monthly Payment:  Thank you to Jay Alexander of Homestar Financial Mortgage (Jay.Alexander@HomestarFC.com) for explaining to us in depth at the Pinnacle Sales Meeting this week all about recasting a mortgage & the difference between recasting a mortgage vs. paying more money to the Principal.  What a GREAT tool to help Past Clients lower their monthly payment without refinancing to a higher rate!
GUARANTEED Leads from Your Database & FREE Lunch: Come to the MX1 Greater Atlanta Pinnacle Office on Thursday 9/29 from 11am – 12noon and John from Homeward will help you get a lead or make a call FOR you!  Register Here so we know how much food to get.  For more information, watch this.
Alternative to Adjustable Mortgage – Temporary Buy Down – 2/1 or 1/0: Talk to your Buyers about a Temporary Buy Down vs. an adjustable Mortgage.  They will then KNOW their interest rate in the future rather than taking a gamble!  Contact Jay or Denise at Homestar Financial for more information! Tons of information & explanation at the Pinnacle Sales Meeting last week!Jay.Alexander@HomestarFC.com  or Denise.Thomas@HomestarFC.com.
AREC Proposed Rule Change – Qualifications for Pre & Post License Instructors: The rule change would increase emphasis on teaching experience over real estate and related experience, adding a mandatory orientation for new instructors and a test following orientation.  To Review Proposal: https://bit.ly/3AZDvDX  
2023 Real Estate Marketing Plan (Tom Ferry) :  Here we are, staring straight into Q4 and then 2023 just beyond it. This is the time where we need to not only finish strong but also set ourselves up for success going into the new year.  A new year requires a new marketing plan, and today’s blog tackles three essential elements that should definitely be part of your 2023 marketing mix. I’ll dive into what they are, how often you should use them, and much more. Ready to find out what they are? Read More Here…
GAR Resources for REALTOR Safety Month: :  Watch these Instagram Ideas to get Business. REALTORS® face job-related risks every day. Being aware of potential dangers and taking precautions will help you avoid risky situations.  In an ongoing effort to keep safety top-of-mind for our members, the National Association of REALTORS® and GAR have designated September as REALTOR® Safety Month. The goal: Reduce the number of safety incidents that happen in the industry, so each of our members makes it home safely every night.  To accomplish this goal together with you, we must improve the Safety Culture in the industry by raising awareness, following safety protocols, and encouraging all REALTORS® to stay vigilant on the job.  To get started, here are 5 Safety Action Items for REALTORS®:  ·    
Plan Your Safety Strategy ·    
Tips and Best Practices ·    
Training Videos ·   
Personal Protection Resources ·    
Take the REALTOR® Safety Pledge
September is REALTOR Safety Month: September is National REALTOR® Safety Month, which makes it the perfect time for your agents to reflect on how to stay safe when they’re showing homes, hosting open houses, or meeting potential clients. For tips on agent safety, you can check out GeorgiaRealEstateAcademy.TheCEShop.com/Agent-Essentials/Topic/Agent-Safety, where you will find a variety of free resources, including blogs, ebooks, videos, and podcasts. As always, be sure to link to your affiliate site, GeorgiaRealEstateAcademy.TheCEShop.com. One way that agents can protect themselves is by ensuring they’re up to date on everything real estate, including best practices for personal safety. This month, we’re offering a 30% discount on all of our Continuing Education courses with promo code SAFETY.   Part of being a successful agent is taking steps to prioritize your safety. Ensure you’re up to date on everything real estate, including best practices for personal safety, by enrolling in courses with The CE Shop. Save 30% on your CE courses by visiting, GeorgiaRealEstateAcademy.TheCEShop.com and using promo code SAFETY.  
MX1 Greater Atlanta October Community Outreach:  This month’s Community Outreach is collecting coats for adults & children in need.  Bring coats to your Branch Office.  For more information, contact Katie Luttrell Pinnacle@eAGENTweb.com  770-919-8825 x 318.
Motivation from Mike Ferry (Tom’s Dad) – https://www.mikeferry.com/):  As the market continues to become more normal … this is YOUR time to succeed. The following thoughts should assist you as the year progresses.
1.    Success is not final, failure is not fatal. It is the courage to continue that counts … Winston Churchill 2.    The road to success and the road to failure are almost exactly the same.
3.    Opportunities don’t happen … you create them.
4.    Success usually comes to those who are too busy to be looking for it … Henry Thoreau 5.    Successful people do what unsuccessful people are unwilling to do. Don’t wish it were easier … Wish you were better … Jim Rohn
Max Cares: Continued prayers to Karina Galero whose husband has a severe spinal cord injury and  is paralyzed from the neck down from slipping in the pool on August 26th.  Here is a link to his “Go Fund Me” page:  https://www.gofundme.com/f/jose-angel-lucero-castillo
Max Cares: Prayers to Michelle Butz whose mother was just diagnosed with cancer and is still recovering from a stroke.
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!   Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr

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9/18/2022

Welcome Agents in August – 2022:  Please welcome – & welcome BACK – these agents to Maximum One!  
September is REALTOR Safety Month: September is National REALTOR® Safety Month, which makes it the perfect time for your agents to reflect on how to stay safe when they’re showing homes, hosting open houses, or meeting potential clients. For tips on agent safety, you can check out GeorgiaRealEstateAcademy.TheCEShop.com/Agent-Essentials/Topic/Agent-Safety, where you will find a variety of free resources, including blogs, ebooks, videos, and podcasts. As always, be sure to link to your affiliate site, GeorgiaRealEstateAcademy.TheCEShop.com. One way that agents can protect themselves is by ensuring they’re up to date on everything real estate, including best practices for personal safety. This month, we’re offering a 30% discount on all of our Continuing Education courses with promo code SAFETY.

Part of being a successful agent is taking steps to prioritize your safety. Ensure you’re up to date on everything real estate, including best practices for personal safety, by enrolling in courses with The CE Shop. Save 30% on your CE courses by visiting, GeorgiaRealEstateAcademy.TheCEShop.com and using promo code SAFETY.  
FMLS Partners with Omni MLS in Latin America:  Jeremy Crawford, President of FMLS, is very excited to announce a new partnership with Omni MLS, the largest in Latin America.   Omni MLS serves thousands of real estate professionals throughout Mexico & Costa Rica, and they are working to add up to 14 more Latin American countries soon.  As an exclusive FMLS member-benefit in Georgia, our deal with Omni MLS means more opportunities to serve your clients who own or are buying vacation and/or second homes. And, it will generate even more relocation referral possibilities for you. So, this is a great reciprocal data share!  We expect to go live very quickly…. certainly within the next few weeks. Once we launch, you will see a new button on the Matrix home screen allowing access to the entire Omni MLS listing database. And, their members in Latin America will have access to our FMLS listing database – creating maximum exposure for your sellers right here at home. You might also recall, we recently announced a partnership with StellarMLS. As the 3rd largest in the U.S., StellarMLS covers Orlando and most of central and southwest Florida. I’m happy to report that data share is scheduled to go live on November 4th. They also cover Puerto Rico, so those listings will part of the listing data you will be able to see too! Read More Here…
Movement Mortgage Updates! – Thank you to John & Christina Bohannon for updating us on the market.  Some Buyers may choose an Appraisal Waiver with 20 – 25% down.  For more information, contact John & Click Here…
Creating an LLC for Tax & Legal Protection: Thank you to Jeff Willison of Hartman Law Firm for informing us at the Woodstock Sales Meeting of his expertise in handling and closing Commercial & Corporate Real Estate Transactions.  We also had a really interesting discussion on why & how to incorporate yourself for your real estate business.  Contact Jeff for more information!  Jeff@HartmanLawFirm.com
FMLS Statistics for August 2022:  For the entire FMLS Newsletter in September 2022, Click Here.   August 2022:
Average Sale Price – $464,619
Homes for Sale: 18,064
All Statistics – Click Here
What to Say Artificial Intelligence (AI) Tom Ferry: Introducing Tom Ferry’s WhatToSay.ai, the Real Estate Technology of the Future.  It’s been a long time since I’ve been as excited about a new product announcement as I am right now.  As a coach who’s always monitoring agent productivity, one thing I’ve come to realize is that no matter how useful a technology is, if it takes a lot of effort to use, adoption will be slow. But that’s not the case with what I want to share with you today… a revolutionary AI product that will save you time while also maximizing your effectiveness in EVERY interaction you have with a prospect or a client.  Curious? Then click here for more info…
5 Ways to Crush It on Instagram & Bring in Leads (KCM):  As more buyers and sellers take to the internet for their search for the perfect home and real estate agent, a strong social media presence has gone from a nice-have to a must-have.  Instagram is by far one of the biggest areas an agent can do this. The visual-based platform means that it’s an agent’s best friend when it comes to attracting new clients.  And if you follow these steps, you’ll be crushing it on Instagram in no time (and getting some business too).  Read More Here…
Instagram Post Ideas (KCM):  Watch these Instagram Ideas to get Business. 
https://youtu.be/c8bMtubSenQ
Out of the Box Marketing to Get More Listings Take note from Steve Jobs to get more listings:
https://youtu.be/TP7dtZFd1C0
Motivation from Mike Ferry (Tom’s Dad) – https://www.mikeferry.com/):  Let’s make it a September to remember by doing more production this month than you’ve done any month this year.  
1.    Stay away from negative people. They have a problem for every solution … Albert Einstein
2.    We don’t grow when things are easy, we grow when we face challenges.
3.    If you want something you’ve never had, you have to do something you’ve never done.
4.    In order to become the 1%, you have to do what the other 99% won’t.
5.    Don’t stop dreaming just because you had a nightmare.
 
Remember … there’s a lot of transactions to be done in the next four months.
Max Cares: Condolences to Fran Bacote whose 28 year old nephew was killed in an auto accident.
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!   Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr

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9/11/2022

Today is Patriot’s Day! Sunday 9/11/22 . A day we remember so many heroes!!
MONDAY – 9/12/22 – 10am – kvCorepalooza!  Open to ANY Maximum One agent regardless of Franchise! Join us IN PERSON on September 12th at the MX1 Greater Atlanta Powers Ferry Office Monday September 12th from 10am – 1pm! Open to ALL MX1 Agents from ALL MX1 Franchises! Bring your laptop & you will get HANDS ON assistance setting up your kvCore Agent Website & CRM so that you may start generating more leads and learn how this amazing system works for YOU!!! AND… you’ll get 3 hrs CE credit AND we will provide a yummeroos lunch! Register here;;;
Increase in Conforming Loan Limits:  Thank you to Linda Kennedy of American Eagle Mortgage for informing us that in 2023 conforming loan limits will rise to $715,000! Please contact Linda for more information – linda.kennedy@ccm.com
MX1 Woodstock Sales Meeting – Tailgate Party! – Join us on Tuesday 9/13/22 at 10am for a great Sales Meeting & a party!  Wear the jersey of your favorite team & socialize with your MX1 Woodstock colleagues!  For more information, contact Karlene ShiverKarleneShiver@gmail.com or Lisa Paulauskis – lpaulauskis64@yahoo.com
Grand Opening – Maximum One in Rome: Congratulations to Maximum One Community Realtors !  Join them for a Ribbon Cutting on Wednesday, Sept. 14th from 2-4:30PM. The new address is 2 Professional Court Rome, GA 30161. Contact Marcie or Lynn for more information – Marcie@MaximumOneCommunityRealtors.com  or MX1crbroker@gmail.com.
Maximum One in Florida!  Maximum One now services all over Florida!   For more information, contact Amy & Neal MathesonMathesonreTeam@gmail.com   Areas include:
Central FL – St Petetersburg, Tampa, Lakeland, Orlando, Ocala, Daytona Beach, et
Emerald Coast – the Panhandle’s most popular beach communities, &
Space Coast – just north of Port Canaveral then south to just north of West Palm Beach. 
Video for Your Business – Tom Ferry:    Our team had the pleasure of attending and presenting at the Tom Ferry Success Summit. While there were lots of tips and insights shared, one constant that continued to come up session after session was the importance of using video as an agent today. Tom shared, “81% of consumers make a decision after watching a video.”  he bottom line is: you need video in your business.  If you’re not using it, you will get left behind. o have everything you need to get started quickly and easily, we created An Agent’s Guide to Video for Real Estate.   Get Your Free EGuide   Whether you’re uncomfortable on camera, don’t know how to make videos, or simply don’t have the time, this guide will give you the simple yet powerful steps to start creating great video content for your sphere today.  With An Agent’s Guide to Video for Real Estate, you’ll learn the easiest way to create a video script, 3 easy video ideas that you can make right now, tips and tricks to simplify your video marketing, and more!  Download this free guide to video and start creating powerful videos for your sphere today.
REPEAT: Keeping Current Matters: This is one of the fabulous resources we learned about at the Tom Ferry Summit! https://www.keepingcurrentmatters.com/ = Real Estate Content for Real Results in Real Estate. TONS of free information & 3 levels of membership. Position yourself as a market expert in all your social media & THEY do all the work! Check out the options ranging from $29.95/month – $89.95/month. https://www.keepingcurrentmatters.com/pricing/  Highest level of membership includes an all-in-one video content creator for you through “Real Talk!” KCM provides you with:
The Most Relevant Topics
Curated Market Insights
Done For You Content
Professionally Designed
Professionally Branded to You
Guide to Expired Listings (Tom Ferry):  With the market normalizing, Expireds are most definitely back in play.  And one Tom Ferry coaching member shared with us all the details of how he capitalizes on this powerful lead source – leading to $103,000 in 2021 GCI solely from Expireds!  We gave away his Lead Generation Playbook – along with 14 additional information-packed case studies – to attendees of our recent flagship Success Summit.  But now, even if you didn’t attend, you can get the Expireds playbook today for FREE! In it, you’ll find step-by-step directions including:
A daily checklist to follow
The tech tools needed to streamline Expireds
3 distinct segment buckets for every Expired lead
A proven Expired email follow-up plan
The best time of day to prospect and follow up Click below to be among the first to get public access to this information-packed resource!  Click Here…
Why It’s So Important to Hire a Pro (KCM):  blog post that you can easily share on social media with your prospects and clients by clicking the button below. Please note – this is the generic, non-personalized version of this post. If you’re not yet a Member and want to share a personalized version of this article. click here to learn more Discussion includes: 
If you’re thinking of buying or selling a home, you’ll want a trusted real estate professional on your side for their industry experience and expert insights.
The right advisor utilizes the latest technology and can help you navigate today’s home pricing and market values, the contracts and fine print, and the negotiations you’ll face.
Partner with a trusted real estate professional so you have expert advice each step of the way. Click Here to Continue Reading 
Motivation from Mike Ferry (Tom’s Dad) – https://www.mikeferry.com/):  Let’s make it a September to remember by doing more production this month than you’ve done any month this year.  
1.    Stay away from negative people. They have a problem for every solution … Albert Einstein
2.    We don’t grow when things are easy, we grow when we face challenges.
3.    If you want something you’ve never had, you have to do something you’ve never done.
4.    In order to become the 1%, you have to do what the other 99% won’t.
5.    Don’t stop dreaming just because you had a nightmare.  
Remember … there’s a lot of transactions to be done in the next four months.
Max Cares: Condolences to Ana Ferrara on the passing of her father.
Max Cares: Excited & appreciative to Daniel Fawole who is a registered nurse & currently serving in Honduras on a mission to provide medical care to those in need & win souls.
Max Cares: Prayers to Michelle Butz whose mother who is recovering from a stroke just discovered she has cancer.
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!   Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More

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8/28/2022

Happy Labor Day!  Monday 9/5/22 – Maximum One Offices will be Closed.  All MX1 Associate Agents have 24/7/365 access to offices. No Newsletter “This Week at Maximum One” next week.
Tom Ferry Success Summit: Just WOW! This was one of the most Informative & Inspiring Summits in a while!  You MUST attend when your MX1 Franchise hosts it next year!  Click Here to read Tom Ferry’s Summary of the highlights from his opinion.  Some of the things we learned:
Lead Generation Playbooks
How to get your Listings to Rank HIGHER than Zillow in an online search!
How to set up your Agent Website so that you can place ONE ad on Facebook & your IDX Listings ALWAYS show up 
The Power of Questions
What to say or HOW to answer ANY objection & get ANY client to choose you!
How to get an AI Bot write a Blog post for you from just a headline!
And SO MUCH MORE!!!
Notes from Tom Ferry Summit: If you want brief (& beautiful) notes from the Tom Ferry Summit, check out the Facebook Page of “Brilliantly Bri Art” She has taken these types of notes for YEARS!
Keeping Current Matters: This is one of the fabulous resources we learned about at the Tom Ferry Summit! https://www.keepingcurrentmatters.com/ = Real Estate Content for Real Results in Real Estate.  TONS of free information & 3 levels of membership. Position yourself as a market expert in all your social media & THEY do all the work!  Check out the options ranging from  $29.95/month – $89.95/month.  https://www.keepingcurrentmatters.com/pricing/   Highest level of membership includes an all-in-one video content creator for you through “Real Talk!”  KCM provides you with:
The Most Relevant Topics
Curated Market Insights
Done For You Content
Professionally Designed
Professionally Branded to You
What to Say in ANY & ALL Real Estate Situations:  The keynote Speaker at the Tom Ferry Summit was Phil Jones – author of “Exactly What to Say – the Magic Words for Influence and Impact” – just WOW was the only reaction we all had to his presentation!  I know that many of us will be purchasing his book in order to get the opportunity to be a blessing to more people who need your services.  He annihilated the objection of “I’m just going to list / sell to Open Dorr or another quick & easy Guaranteed Offer company.”  Check out his Book available on Amazon
Maximum One Now in North Carolina & Florida!:  Congratulations to Neal & Amy Matheson (Owners/ Managing Partners of MX1 Premiere & Catalyst for opening Maximum One Offices in NC & FL!!  For more specific information, please contact Amy or Neal Matheson – mathesonreteam@gmail.com
  Marketing to Millenials: Millenial Real Estate Marketing – Through Agent Marketing Academy – August 3oth from 11:30am – 12:30pm  Millennials are second only to the Baby Boomers in population, have saved their down payments, and are part of the reason we had the Real Estate Boom in 2020 and 21. Our marketing dept. has put together a slam dunk updated class on this for FREE! Let’s go Rockstars!!  For more information, contact John or Christina  Bohannon: John.Bohannon@Movement.com Christina.Bohannon@Movement.com  Click to  Register Here    
REPEAT: Association of REALTORS Dues for 2023: Please pay your Local Real Estate Board Dues if you wish to stay with your local Maximum One REALTOR company. If you do NOT wish to remain a member of your local Board of REALTORS, please let your Franchise Management know and we will switch you to the REALTY division of your Franchise (if available.)
MX1 Greater Atlanta Community Outreach for September: This month we are collecting blankets for the elderly in Nursing Homes & Assisted Living  facilities.  Please bring your donations to your local Branch office.  For any questions, contact Katie Luttrell Pinnacle@eAGENTweb.com  770-919-8825 x 318.  
Homestar Bank Statement Loans: A great option for any Self-Employed Buyers.  Contact Denise Thomas or Jay Alexander for more information.  Denise.Thomas@Homestarfc.com  or Jay.Alexander@HomestarFC.com
Motivation from Mike Ferry (Tom’s Dad – https://www.mikeferry.com/):  We’re soon going into the month of September, and the Fall market is going to be strong … are you participating?
1.    Don’t be afraid to start over. This time you’re not starting from scratch, you’re starting from experience.
2.    Actions open doors. Consistency keeps them open.
3.    The struggle you’re facing is a test to see if you’re truly committed to the life you say you want. 4.    Miracles start to happen when you give as much energy to your dreams as you do to your fears. 5.    Do not get upset with people or situations, both are powerless without your reaction. Have a great finish to the month of August.
Max Cares: Prayers to Karina Galero who found her husband in the pool yesterday unresponsive & unable to move.
Max Cares: Prayers to Jane Casey who is recovering from some very serious health issues that have almost taken her life.
Max Cares: Congratulations to Sherry Sanders on getting her Broker’s License!
REPEAT: kvCorepalooza!  Join us IN PERSON on September 12th at the MX1 Greater Atlanta Powers Ferry Office Monday September 12th from 10am – 1pm! Open to ALL MX1 Agents from ALL MX1 Franchises! Bring your laptop & you will get HANDS ON assistance setting up your kvCore Agent Website & CRM so that you may start generating more leads and learn how this amazing system works for YOU!!! AND… you’ll get 3 hrs CE credit AND we will provide a yummeroos lunch! Register here;;;
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!   Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:
kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide

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8/21/2022

8/23 – 8/25 – Maximum One Brings You the Tom Ferry Success Summit: Why let the economy dictate your income… attend this event and learn how to MAKE MORE SALES!  Maximum One companies are bringing this event to you at NO COST to you AND you may receive 6 hrs CE credit each day for a total of 18 hrs CE credit – note you must stay the entire day for CE credit.  9:30am – 6pm each day (with breaks) You do NOT need to stay entire day to learn something that will increase your business (just no CE credit unless you stay all day) IN BRANCH ONLY:  Click on links below for more information – please register even if not attending entire day so we have enough handouts printed
Maximum One Greater Atlanta – Pinnacle/West Metro Office
Maximum One Platinum – All Offices
Maximum One Partners – All Offices
8/23 – 8/25 – About Success Summit “Get Ready to Double Your Business”: Welcome to Success Summit 2022, the 20th Annual Real Estate Conference that has helped to create some of the most legendary real estate agent strategies in the world. And today, strategy matters more than ever.  Over the last two years, the world and the industry have been rocked with ups and downs, unpredictability, and now an incoming recession. How do you refocus and GROW your business during times of low leads, low inventory, and consumer unease? What is YOUR plan?  Read More Here…  
See Full Daily Agenda:  It’s like 6 Events in 1:  Here are the topics that will be covered…
Coaching – Three days of coaching from Tom Ferry spanning the big picture to the granular details so you can implement immediately.
Lead Conversion – Up your persuasion skills to book more appointments, win more listings and earn more of the money you deserve.
Marketing – Proven online and offline marketing strategies so you can stop wondering where your next deal will come from.
Networking – Get involved to exchange ideas, learn from experts and build referral partners! Productivity Hacks – Time is precious. Learn how to master your schedule and reclaim your life!
Scripts – You’ll learn what to say and how to say it to win more business and earn more commissions!

To see Daily Agenda, Read More Here…
Homeward Cash Option for Buyers:  Turn ANY Buyer into a cash Buyer with a program different from the Ribbon program.  Register to be an agent who may use the Homeward Program & learn more about it with a Virtual Training Class on Monday 8/22/22 from 1pm – 2pm Click Here for More Info & to Register…
Get Featured in Atlanta Agent Magazine:  Are you interested in being featured in this magazine?  Or be featured in their special “Who’s Who in Residential Real Estate edition?  Click here for more information…
  The Perks of Home Ownership (GAR Infographic): Every month, GAR produces an infographic with helpful information that you can share with your contacts.  Here’s how:
1. Download and print the infographic in PDF format*. You can then use it in listing packages, marketing materials, etc.
2. Download the image in JPG or PNG format and share it across your social networks.  
Association of REALTORS Dues for 2023: Please pay your Local Real Estate Board Dues if you wish to stay with your local Maximum One REALTOR company.  If you do NOT wish to remain a member of your local Board of REALTORS, please let your Franchise Management know and we will switch you to the REALTY division of your Franchise (if available.)
LICENSE LAW (GREC RULE 520-1-.12 Business Brokerage) Agents Involved with Listing/Selling Businesses: A real estate License is required to receive a commission on the sale of a business that includes a transfer of any type of real estate. Valuing a business is quite different than determining a listing price for a piece of real estate. Be careful that you consider the business as well as the real estate value when taking a listing on a business. The core value is based upon the projected future profits from the business itself. The listing agent should work in conjunction with the owner’s CPA and other professionals familiar with that type of business and the tax and legal implications of selling an on-going concern.  Unless otherwise excepted from licensure requirements by O.C.G.A. Section 43-40-29, a person who brokers the sale of a business must hold an appropriate license issued by the Commission if the sale of the business involves the transfer of any interest (including, but not limited to, leasehold or ownership interest) in real property. A business broker and any of the business broker’s associates who do not hold licenses issued by the Commission may not negotiate or attempt to negotiate or assist in procuring prospects for the sale of a business where: (a) that sale involves the transfer of any interest in real property, or (b) where the payment of all or part of a commission or fee to the business broker or any of the business broker’s associates in the sale of a business is contingent upon the transfer of an interest in real estate. An unlicensed broker may not perform or attempt to perform the acts in the preceding sentence and then secure a person licensed by the Commission to approve that transaction. see also O.C.G.A. §§43-40-1; 43-40-2; 43-40-29; and 43-40-30
Motivation from Mike Ferry (Tom’s Dad – https://www.mikeferry.com/):  The following are good thoughts to keep us moving forward.
1.    Always make a total effort, even when the odds are against you … Arnold Palmer
2.    A dream is not something that you wake up from, it’s something that makes you wake up. 3.    Don’t stop until you’re proud.
4.    Success is the sum of small efforts repeated day in and day out.
5.    Emails get reactions. Phone calls start conversations … Simon Sinek Consider making more calls to your database.  Have a great week.
Max Cares: Congratulations to Teressa McIntosh on the birth of her granddaughrter, Farrah Davis McIntosh born 7/28/22.
Max Cares: Thank you to Traci Browning for sharing this information that The dermatologist told me she can write a prescription for a wig and most insurance companies cover one wig per year up to $1,000! So I have been looking online and the dermatologist recommended 2 local stores so I ordered from the one in Marietta behind Kennestone Hospital. Since we all know someone that lost their hair due to chemo, childbirth or any reason, figured I would share the information so we could all help others get back to their sense of normal. 😃
REPEAT: kvCorepalooza!  Join us IN PERSON on September 12th at the MX1 Greater Atlanta Powers Ferry Office from 10am – 1pm! Open to ALL MX1 Agents from ALL MX1 Franchises! Bring your laptop & you will get HANDS ON assistance setting up your kvCore Agent Website & CRM so that you may start generating more leads and learn how this amazing system works for YOU!!! AND… you’ll get 3 hrs CE credit AND we will provide a yummeroos lunch! Register here;;;
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!   Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·       
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·       
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:
kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1

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8/14/2022

Welcome Agents New to Maximum One Companies:: Please make the following people feel welcome as your new colleagues at Maximum One:
Movement Mortgage Offers Bridge Loans: Thank you to John & Christina Bohannon of Movement Mortgage for explaining to us at the Woodstock Sales Meeting all about the Bridge Loans that are BACK and may help your clients get into a NEW home before selling their CURRENT home without having to use an outside program like Ribbon or Homeward!  Contact John for more information – John.Bohannon@Movement.com
Listing Prospects Talking About Getting Divorced? Thank you to Frances McKinney of Hartman Law for informing us at the Woodstock Sales Meeting of this important information to know about couples thinking of filing for Divorce & wanting to sell their home.  When a couple files for divorce, it puts a stay on any real property meaning they may NOT sell the house until the divorce is Final… even if only one spouse is on the title.  If the couple is already in the middle of a divorce that has not yet been finalized, then their respective attorney will have to get the Divorce Court to sign off on any listing & Purchase & Sale Agreement. Contact Frances for more information – Frances@HartmanLawFirm.com
  Tom Ferry Summit: Maximum One is excited to bring to you Tom Ferry’s Summit – August 23 – 25: The Event that WILL make you more money & get you Excited about your business! AND… we are able to offer it to you for up to 18 hours of CE credit!!!  Register on Online Calendar: www.registerforREclasses.com – Select your area or “Marietta” for Corporate Calendar”

Maximum One Greater Atlanta – Pinnacle/West Metro Office
Maximum One Partners – All Offices
Maximum One Platinum – All Offices  
Watching Your Money & Your Business: We are excited to bring a NEW CE Class to you taught by Closing Attorney, Amee Davis & CPA Derrick Davis – “Running Your Real Estate Business as a Business – taught Virtually on Wednesday 8/17/22 from 10am – 1pm – Register Here…
2022 – 2023 MX1 Greater Atlanta E&O Insurance: The 2022 – 2023 E&O Insurance Policy Declarations Page & General Liability Insurance Certificate is in the Reference Section of Paperless Pipeline.
10 More To-Do’s to Boost Sales (Real Trends Daily):  With multiple offers dwindling and a seasonal and market shift happening, agents must shine a light on their marketing and prospecting.  Real estate broker Stacie Staub covered 10 things agents should do in this article. Here are 10 more activities agents can complete to market-proof their businesses.  Brokers, introduce these activities to agents at your sales meetings. Agents, try some of these sales boosters when you have some free time. It will pay huge dividends.  Here are the first two:
Save at least five new auto-property searches for yourself. Use your brokerage’s IDX website or your MLS to its fullest. It’s never been more important to stay on top of changing inventory, price decreases, and withdrawn or expired listings to make sure that you’re able to advise your customers using real-time data.
Complete the National Association of Realtors’ Fairhaven challenge. Assuming you’re a Realtor, you already have access to this important learning tool that gauges how much you understand about fair housing. Log in and get started!
Continue reading
Inventory Foreclosures & the Shifting Market (David Childers)   In this week’s Deep Dive, KCM President, David Childers, gives you everything you need to know in this fast-moving market, including updates on inventory, foreclosures and what you can do to be the voice of reason in these uncertain times.  Click here to watch video…
Motivation from Mike Ferry:   What we do from now until the first of October often determines the strength of our fourth quarter. The following thoughts should help all of us move forward faster.
The temptation to quit will be its greatest just before you’re about to succeed.  
All of life is peaks and valleys. Don’t let the peaks get too high and the valleys get too low … John Wooden  
Success is not final and failure is not fatal. It’s the courage to continue that counts … Winston Churchill The real risk is in doing nothing … Denis Waitley  
The two things that define you are … your patience when you have nothing and your attitude when you have everything.

The market is changing … define the skills you need to carry you through the winter. Have a great week.
Max Cares: Prayers to Robin Wilhite-Slay whose husband, Jim, just underwent surgery to remove blockage in his coronary arteries.
REPEAT: kvCorepalooza!  Join us IN PERSON on September 12th at the MX1 Greater Atlanta Powers Ferry Office from 10am – 1pm! Open to ALL MX1 Agents from ALL MX1 Franchises! Bring your laptop & you will get HANDS ON assistance setting up your kvCore Agent Website & CRM so that you may start generating more leads and learn how this amazing system works for YOU!!! AND… you’ll get 3 hrs CE credit AND we will provide a yummeroos lunch! Register here;;;
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!  
Click to Watch These Videos on Keys to Success with kvCore:

Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
Top 5 Activities to Do Every Day in kvCore
Creating Your Own Smart Campaigns
Use of Hashtags and More
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:

kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1

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8/7/2022

kvCorepalooza!  Join us IN PERSON on September 12th at the MX1 Greater Atlanta Powers Ferry Office from 10am – 1pm!  Open to ALL MX1 Agents from ALL MX1 Franchises!  Bring your laptop & you will get HANDS ON assistance setting up your kvCore Agent Website & CRM so that you may start generating more leads and learn how this amazing psystem works for YOU!!!  AND… you’ll get 3 hrs CE credit AND we will provide a yummeroos lunch!  Register here;;;
Zillow & Opendoor Announce Multi-Year Partnership: Thank you to Beth & Campbell Haigh of Team Haigh for sharing this information.   Aug. 4, 2022 /PRNewswire/ — Zillow, Inc. and Opendoor Technologies Inc. have announced a multi-year partnership that combines two category leaders to transform how people start their move. The partnership will allow home sellers on the Zillow platform to seamlessly request an Opendoor offer to sell their home.  Read More Here…
Additional Articles on This Partnership:
Inman News
Real Trends
Geek Wire
The Real Deal
10 Advantages of a Market Correction:  Thank you to George Ansong for sharing with us at the Powers Ferry Sales Meeting this information.  Are there any advantages To A Market Correction?? After a couple of years of frenzied real estate market and insane appreciation of property values it seems that the real estate market is cooling down a bit. NAR data shows that inventory of homes for sale began rising in April 2022, with more than 237,000 additional homes on the market by June. This number is expected to keep rising. Sales are cooling. Earlier this month, the annual rate of new home sales fell 17% between March and April. It was also the lowest reading since April 2020. Reports show that the numbers of homes with price reductions continues to rise while the share of homes getting multiple offers is decreasing.  There is a market correction going on now – The big question is:- Are there any advantages to a market corrections ? In my opinion the answer is A BIG YES Here are 10 reasons why a market correction is advantageous.

1. A lot of Agents will check out emotionally, mentally and physically because of all the negative news and drop out of the market eventually – do not be one of them – Weed out incompetent and lazy agents who are not used to a market down turn ~ we fail to realize the real estate is a very cyclical business and we have to understand market cycles and what to do about them
2. Increase in inventory resulting in…      
Read More Here….
MX1 Greater Atlanta 2023 E&O Insurance:  Policy will be finalized this week and the Declarations Page will be available on the Reference Section of Paperless Pipeline
OpenDoor Fined for Misleading the Public: The Federal Trade Commission fined OpenDoor $62 Million for misleading the public on the cost of Home Buying. Read More Here…
August Community Outreach – Greater Atlanta The Community Outreach for August is hygiene products for shelters.  Please bring any products (hotel shampoos, lotions, soaps, extra toilet paper, deodorant, soaps, body washes, any hygiene products to your Branch to be distributed to women’s shelters & homeless shelters in your area.  For any questions or to get involved, please contact Katie Luttrell  Pinnacle@eAGENTweb.com  770-919-8825 x 318.
Inventory Foreclosures & the Shifting Market (David Childers)   In this week’s Deep Dive, KCM President, David Childers, gives you everything you need to know in this fast-moving market, including updates on inventory, foreclosures and what you can do to be the voice of reason in these uncertain times.  Click here to watch video…
Awesome Loan Programs from American Eagle Mortgage:  Thank you to Linda Kennedy of American Eagle Mortgage (Linda.Kennedy@ccm.com for sharing and explaining these programs at the Powers Ferry Sales Meeting. Contact Linda for more information and she will also co-brand your marketing pieces!
100% FHA Loans
100% Doctor Loans
No IRS Transcripts on any loans except Jumbo
And More!
American Eagle Mortgage now Powered By Cross Country Mortgage: Please make note that American Eagle Mortgage (MX1 Greater Atlanta Powers Ferry Lender Affiliate) is now a boutique division of Cross Country Mortgage.  Linda Kennedy is still our fantastic Lender Affiliate & still the Regional President and her NEW contact information is:
  
678.614.4653
https://ccm.com/Linda-Kennedy
linda.kennedy@ccm.com
CrossCountry Mortgage, LLC
3415 Old Highway 41, Suite 730 and 740
Kennesaw, GA 30144
Personal NMLS209067 Branch NMLS2338543    Company NMLS3029
GAR Housing Market Update – June 2022: The Monthly Housing Indicators for Georgia are in for June. Median Sales Prices were up 20 percent year-over-year, Days on the Market decreased 22 percent, and Months Supply of Inventory rose 29 percent.
  ·    
New Listings increased eight percent to 20,898 ·    
Pending Sales decreased 17 percent to 12,935 ·    
Closed Sales were down 13 percent to 14,485 ·    
Inventory levels increased 24 percent to 24,673 units ·    
The Median Sales Price increased 20 percent to $360,000 ·    
The Average Sales Price increased 17 percent to $425,032 ·    
Days on Market decreased eight percent to 22 days ·    
Months Supply of Inventory was up 29 percent to 1.8 months  

Click here to read the full update for June, including our Housing Supply Overview.
Motivation from Mike Ferry:  Here we are in the month of August and we hope that your production is on track. These thoughts may inspire you to keep moving it forward.  
1. When we stay positive, the ups will be more frequent than the downs.
2. Contrary to popular opinion, quitting is for winners. Knowing when to quit, change direction, demand more from life, give up on something that wasn’t working and move on is an important skill that people who win at life seem to have.
3. We must all suffer one of two things … the pain of discipline or the pain of regret and disappointment … Jim Rohn
4. We all struggle before we come up. Struggle teaches us what we don’t want to return to and helps us appreciate what we have accomplished.
5. Prediction depends on events outside our control. Creating depends on events within our control. Don’t guess about the future. Shape it and create it.
Max Cares: Prayers to Michelle Butz whose mom had a stroke and will go to a rehab unit for recovery.

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7/31/2022

4 Ways to Calm Fears in Your Market (KCM): There are a lot of questions about real estate on everyone’s minds right now.  That feeling of uncertainty may be driving anxiety in your market, and even worse, spreading fear that a housing crisis is on the horizon.  However, you still have one very important tool you can use to help your clients through this: communication.  By starting conversations, sharing important insights and providing market updates, you’re replacing fear with facts. And when these uncertain times pass, you’ll be remembered as the real estate agent who went above and beyond to help their community through this.  Here’s how you can dismantle fear, be a voice of reason and keep your clients informed in these uncertain times.  Read More Here…
GAR Infographic “Don’t Derail the Closing”: If you are a REALTOR, go to GAR’s website https://garealtor.com/members/member-resources/plugged-in-with-gar/   and download this Infographic & add your Agent information. This month’s is information to your client regarding how to make sure they don’t unintentionally mess up their closing.  Click here for pdf.
1st Time Home Buyers & Rent Payments: Thank you to Christina & John Bohannon of Movement Mortgage – John.Bohannon@Movement.com & Christina.Bohannon@Movement.com – for informing us that Freddie Mac just added enhancements where they’re going to start reading a first time home buyers rent payment history and it’s credit assessment to help expand opportunities for homeownership.
Motivation from Mike Ferry:  Here are 5 thoughts for your consideration …
1.    When was the last time you woke up and thought this could be the best day of your life?
2.    For those that are involved in leading a team … being a leader doesn’t require a title because having a title doesn’t make you one.
3.    The quality of a great salesperson is reflected in the standards they set for themselves.
4.    Winners are not people who never fail, but people who never quit.
5.    Note to self … you’re not too old and it’s not too late.
Max Cares: Prayers to Laura Wilson who is recovering from a UTI.
Max Cares: Prayers to Katie Luttrell who has been sick last week.
Max Cares: Prayers to Vivian Cade who has not been feeling well last week.
Max Cares: Condolences to Renee Thomas on the passing of her mother.
Max Cares: Prayers to Chris McDonald who was in a terrible car crash with semi truck.
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!
Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:
kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1
Video – Training #2
Video – Listing Presentation (Core Present) & Listing Social Media Push (Core Listing Machine)

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7/24/2022

9 Back to Basics Steps Agent Should Take (Real Trends):  If you haven’t been in real estate for a market that doesn’t have your sellers wading through 20 offers and buyers so desperate for a home that they are waiving contingencies, then you’re in for a surprise as the market moves to a more normal one. It’s time to go back to basics, or start with the basics, so you can thrive today. Why?  First, it sets you apart from the competition. So many real estate agents are caught up in digital marketing that they neglect basic strategies that involve face-to-face contact. By going back to basics, you are forging a connection that sets you apart from the competition. It’s Refreshing: We’ve all heard how taking a break from the internet can be restorative to our mental health. Moving away from digital will provide a new outlook for you and the improved attitude will rub off on potential clients. Read More Here…
The Market Shift (Tom Ferry): Want to know my guaranteed method of solving uncertainty? Here’s a hint: it’s probably within arm’s reach of you, right now. Click that little button to learn my strategy in less than two minutes, and keep an eye out for new installments, coming out only on social. Watch Here…
Beware of Text from SOLD.com: Thank you to Amanda Johnson for sharing this information with us on the MX1 Rockstars Group on Facebook: “Agents Beware! Just got this text from SOLD.com claiming my existing client was a referral from them. I guess with the market slowdown they will now try to scrub their database and any addresses they deemed were emailed over they will try to claim. I sent proof over to them but we should not have to go through this.”  
What’s Going On with the Market in Cobb County?  Thank you to Matthew Share for sharing this insight on the MX1 Rockstars Group on Facebook – “Very interesting: I had a search set up in FMLS to notify me each week of all of the homes 500K and under in Cobb County that listed 14+ days ago and are still Active. For the longest time, this list was non existent; perhaps 2-3 properties each week. All of a sudden now, the list exceeded 500 results. What’s even more interesting: I flipped through them and noticed that at least 2/3 of them are listings with low (2-2.5%) commissions to buyers agents….just sayin’ Maybe the days of getting away with that are fast ending.”
Motivation from Mike Ferry:  As some of you know, I had the good fortune of working with Earl Nightingale for years. He had so many interesting thoughts and was quoted probably as often as any great inspirational leader. I thought I’d share a few of his thoughts with you today.
1.    You become what you think about most of the time … be careful of what you put in your mind. 2.    All you need is the plan, the roadmap, and the courage to press on to your destination.
3.    Our personal environment, the world with which we live and work, is simply a mirror of our attitudes and expectations.
4.    If you think in negative terms, you will get negative results. If you think in positive terms, you receive positive results.
5.    The problem that we face is bridging the gap which exists between where we are today and the goal we intend to reach.
Max Cares: “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.” – Galatians 6:9
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!

Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:
kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1
Video – Training #2
Video – Listing Presentation (Core Present) & Listing Social Media Push (Core Listing Machine)

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7/17/2022

Keeping Current Matters – David Childers:  Please be aware…. If a video stood in the way of you getting new or more clients, would you let that stop you from creating one?  Of course not. With the market shifting, now is the time to share market insights and get in front of any clients who may have put their house search on pause.  And video is the best way to do that.  Take a look at our recent article, The Video Every Agent Needs to Make Right Now, where we’ll show you how to easily record your response to this top client question: “Should I buy a home right now?” With so many buyers looking for answers, we want to make sure you have the tools you need to give them those answers – confidently. Download the 2022 Summer Buyers Pack here now to get everything you need to stand out from your competition.  In this free download, you’ll gain access to our 2022 Summer Buyer Guide and the Perfect Buyer Presentation. Plus as an added bonus, you’ll also receive The Slides You Need to Share this Summer with handy visuals to help you answer the toughest questions in this shifting market. Download the 2022 Summer Buyers Pack today – a $50 value that’s only available FREE for a limited time. 
Homeward Cash Option Program: Make sure to get “certified” with Maximum One in this program. We will begin trainings beginning with the July Pinnacle Sales Meeting & then the August Powers Ferry & Woodstock Sales Meetings. If you are a Maximum One agent with another Franchise, please contact your Broker directly for more information on how you may access this program to help your Buyers!
  What Is Homeward? https://www.homeward.com/ ·        
Homeward gives you the keys to a more convenient home-buying transaction: ·        
so Buyer can buy before they sell, negotiate better terms, and bring your agent along for the win.      
Buy before you sell ·        
Make any offer a Cash Offer  ·        
Give Sellers More Certainty
 
National News Story: – https://www.nbcnews.com/nightly-news/video/all-cash-offers-are-becoming-more-common-in-hot-housing-market-136314437779
Property Tax Sticker Shock: Property tax valuation notices are hitting mailboxes across Alabama and some homeowners may be shocked to learn they will owe higher taxes than previous years. While most everyone wants property values to be high, the result can be a higher tax bill. Especially in rapidly growing areas of Alabama and where demand for homes pushed prices upward, 2022 tax notices – based on 2021 values – will reflect those increased values. Read More Here…
Always Be Listing Script:  Thank you to John Bohannon of Movement Mortgage for sharing this simple yet effective script to get your foot in the door & create opportunity to get a listing! Anytime you’re speaking with someone, simply ask, “I’m curious, have you ever thought of selling your home?” OR “Have you had any thoughts of selling? Do you know anyone who’s had thought of selling?” If they say “No”… you follow up with “Do you know of anyone who’s had thoughts of selling?” or “For the right price, would you consider selling?”  … if they say “yes” then schedule a Listing Appointment! Think of all the referral possibilities you create for yourself! For more information and to receive a copy of the Movement Mortgage Playbook, contact John – John.Bohannon@Movement.com
Max Cares: Prayers to Anya & Danny Dupree whose son, Bowie, is back in the hospital with major issues with his feeding tube.
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!  
Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
Setting Up Squeeze Pages
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW:
kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1
Video – Training #2
Video – Listing Presentation (Core Present) & Listing Social Media Push (Core Listing Machine)

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7/10/2022

ALL MX1 REALTORS: :  Please be aware that all of the REALTOR Associations are beginning to send out Renewal Notices for your Board Dues for 2023.  If you choose to no longer belong to a Board, you will need to let your Broker know so that we may switch you from the MX1 Realty division of your Franchise to the REALTOR Division of your Franchise.
Homestar Heroes Initiative:  Honoring heroes who work hard in our community everyday! Homestar will contribute $1,000 for these Buyers.  Please contact Denise Thomas or Jay Alexander for more information.  Denise.Thomas@HomestarFC.com or Jay.Alexander@HomestarFC.com
US Stamps Increase in Price: Thank you to Shannon Kirk for informing us on the MX1 Rockstars Facebook Page that stamps increase in price on Sunday 7/10/22 – here is the Article from US Postal Service.
24 YouTube Channels Real Estate Agents Should Subscribe to::  According to Inman News, here are 22 YouTube Channels you should subscribe to as a Real Estate Agent.  Please note that #22 & #23 aren’t actually ON the list but SHOULD be!  LOL LOL LOL  Click here for the article from Inman News.
YouTube Channel #22 – Real Estate Made Crystal Clear
YouTube Channel #24 –  Real Estate Back Story
Homeward Cash Advantage Option for Buyers:  Stay tuned for Maximum One agents to be certified to offer this cash advantage option for your Buyers!  Read more about it here:  www.Homeward.com & here is a video on this program from NBC Nightly News.  We are bringing this to you so that you may help more Buyers buy now!
REPEAT: MX1 Greater Atlanta Community Outreach – July 2022: Please bring school supplies to your Branch for this month’s Community Outreach – children in need of school supplies for August! For more information, contact Katie LuttrellPinnacle@eAGENTweb.com 770-919-8825 x 318.
Max Cares: Prayers to Robin Wilhite-Slay whose husband, Jim, had a stroke and ongoing mini-strokes and is in the hospital undergoing test to find the location of the blood clot causing these issues.
REPEAT: kvCore Keys to Success How-To Videos:  Maximum One Franchises through our parent corporation M.O.R.E. Corp provides kvCore Lead Generating Website & marketing Platform FREE to ALL Maximum One associates. Please watch these videos courtesy of Alan & Ming Richardson to get you started!   Click to Watch These Videos on Keys to Success with kvCore:
Leads & Campaigns
Marketing
Nurturing Leads
Property Alerts & Core Listing
Setting Up Landing Pages
GREC Marketing & Advertising Guide: As a licensed real estate agent in Georgia, you are required to stay current with Georgia License law & adhere to those laws.  Please click here for the
GREC Rules on Marketing & Advertising.
REPEAT: MX1 Greater Atlanta – Online Credit Card Payment Links: The Payment Links on www.eAGENTweb.com are back working or you may go directly:   ·        
MXGA – https://www.maximumonerealtygreateratlanta.com/mxga ·        
MXGR – https://www.maximumonerealtygreateratlanta.com/mxgr
REPEAT – Increase Your Business with kvCore: ALL Maximum One Companies provide the kvCore Platform for all of our agents for FREE!!!! You get an Agent-Branded lead-Generating Website, a robust CRM with Action Plans, a Listing Presentation, a Website for Every listing, a Social Media Push for listings or your real estate services & more! Get Started NOW: kvCore Quick Start Guide (courtesy of Karie Smith of Echelon Real Estate Serviceskarie@echelonrealestateservices.com)
pdf of kvCore Quick Start Guide
Link to Shared Google Doc of kvCore Quick Start Guide
Video – Agent Orientation
Video – Training #1
Video – Training #2
Video – Listing Presentation (Core Present) & Listing Social Media Push (Core Listing Machine)

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7/3/22

Welcome Agents – June 2022: Please make the following agents who are your new colleagues feel welcome!
Property Surveys & Potential Seller Default: Many Title Companies will NOT issue “Good & Marketable” title at Closing without a Seller providing a Survey – EVEN if the Seller purchased the property with Owner’s Title Insurance. If an Owner got a mortgage when they purchased a property, then the LENDER is covered by the Title Insurance up to $25k (with American Land Title) and there is a $5k deductible for the Owner. The issue is many people bought a house and the Title Search did not go back a full 50 years and so a current Title Company will not insure over these previous title policies. There are some Survey Companies taking 2 – 3 months to perform a survey… yikes! Listing Agents, make sure to determine if the Seller has a survey or may need to get one. If the Title Company requires a Survey and the Seller cannot provide, this will be a Seller default on the contract if they do not close. Thank you to Amee Davis of Davis & Associates for going over this information with us at the Pinnacle Sales Meeting. ADavis@DavisLawGA.com
Medical Collections Fall Off Credit Reports July 1, 2022: Medical collections will now need to be 12 months vs. 6 months old to hit the Credit Report. Thank you to Denise Thomas of Homestar Financial Corporation for going over this with us at the Pinnacle Sales Meeting as well as informing us that Homestar will give $1000 towards a Buyer’s Closing Costs. Contact Denise for more information. Denise.Thomas@HomestarFC.com.
Be the Source of Information for Your Prospects & Get More Business! Thank you to Shawn Delaney for sharing this video & script of what he does – Try it Out & get MORE BUSINESS by helping MIORE PEOPLE! It’s not a pretty polished video yet but it’s out there! Where’s your market video? Your community wants to know! Are you letting your clients know their opportunities? Market Update Video: https://youtu.be/0lZ3haKIMek   I get asked a lot “how is the real estate market in Atlanta Georgia right now?” Well, the market recently shifted and is normalizing! We are seeing days on market where instead of it being 2 to 3 days on the market the home will be on the market maybe 10 to 14 days. As far as inventory right we are currently averaging around 1.4 months but we’re expecting that to slightly go up because a lot of people have been priced out of the market! As far as home prices we don’t see them depreciating down and crashing but we do see a deceleration of appreciation were inside our homes increasing 10 – 25% in one years’ time maybe you’ll see 2 to 3% appreciation on the value. 2-3% appreciation is a healthy market. Will that mean that some homes won’t go under contract right away? No, there will always be homes that are very desirable and priced correctly and they’ll get immediate offers and go under contract fast. There will be some properties that are less desirable or overpriced because it’s been such a hot market and will see those properties be on the market longer and have to make corrections on their asking price. Now is a great opportunity if you’ve been trying to buy a home in the last year and have not been able to! Now could be your opportunity to get a home and not have to pay way over the asking price. Interest rates are up right now but they are expected to stay here and maybe even go up a more but then in the next year or two we should hopefully see rates come back down some and then you could do a refinance to the lower rate. Doing a refi will have a cost but, that could be a lot less expensive than people having to pay way over asking price in this recent market. My Clients looking to sell ask if they missed the time to boat? Now is still a great time to sell as it is still a “sellers market” and will continue to be with low inventory levels expected years to come. So if you just want to know what your property is worth in todays market or what are your options if you are looking for a new home. I am happy to answer any questions. Let me know how I can be of service?
ARA Market Statistics – May 2022: Atlanta REALTORS® Association (ARA), the largest association of its kind in Georgia, released its May 2022 Market Brief on residential housing statistics for 11 area counties in metropolitan Atlanta. The Market Brief, compiled by First Multiple Listing Service (FMLS), provides the only regionally-focused synopsis of monthly sales and home prices for single-family residential properties. The May 2022 Market Brief, compiled by First Multiple Listing Service (FMLS), provides a regionally focused synopsis of monthly sales and home prices for residential properties in Metro Atlanta. This summary covers 11 counties: Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Paulding, and Rockdale. Demand: May residential sales were at 6,817, a decrease of 8.3% from the previous year. Price: Average and median sales prices continue to outpace 2021’s figures, with positive gains. The median sales price in May was $430,000, an increase of 19.4% from last May. The average sales price was $518,500, up 18.0% from the previous year. Supply: Atlanta area housing inventory totaled 8,094 units in May, an increase of 9.5% from May 2021. New listings totaled 8,941, up 6.7% from May 2021 and up 9.2% from the previous month. The month’s supply over a 12-month period increased to 1.2 months.
MX1 Greater Atlanta Community Outreach – July 2022: Please bring school supplies to your Branch for this month’s Community Outreach – children in need of school supplies for August! For more information, contact Katie LuttrellPinnacle@eAGENTweb.com 770-919-8825 x 318.
Max Cares: Condolences to Robin Wilhite-Slay whose Uncle Leo passed away.
Max Cares: Condolences to Sergio Ayala whose grandmother-in-law passed away.
Max Cares: Prayers to Wayne Crowe who is battling cancer.

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