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“Fall Back” – How to Use This Weekend’s Extra Hour for Your Real Estate Business 


PlanningTo be more effective with your utilization of time, there are three lessons we can learn from our focus on time this weekend:

  1. Preparing
  2. Prioritizing

Planning: How much time do you take to plan out your business, your day, your lead generation?  The cliche is totally accurate: “Failing to plan is planning to fail!”  Determine where you will get your business from next year… what percent from past clients/sphere of influence, internet, prospecting.  Figure out what portion of your closings will be from listings sold versus buyer sales.  Block your daily activities into morning lead generation, afternoon administrative preparation and late afternoon or early evening showings.

Preparing: Preparing is gathering and assessing the resources available to you for a specific project.  What do you do to prepare for your appointments with prospects and clients?  Part of your day and week and month is spent in advance preparation for interacting with your clients and colleagues.  When you prepare for these interactions prior to these activities, you will be more efficient and effective in your day and will enjoy the benefits of more time to yourself!

Prioritizing: In real estate, there are many activities that vie for being considered the most important.  Are there tasks that you can delegate to others?  When you do your business plan and discover that your time is worth $250+/hour would it be worth your time to hire an assistant to do your $10-$20/hour work?  Can your buyers drive through some neighborhoods and narrow the houses down to their top 3 choices for you to actually show?  Establish priorities early in the project, while you have more options available for achieving a successful transaction outcome.

When you effectively plan, prepare and prioritize you not only maximize your efficiency but you minimize your stress and find that you have more time available to you!  So “fall back” on the basics and the time you put into planning, preparing and prioritizing will pay great dividends to your real estate business.  The one truly limited resource we all have is time!  We are all given an extra hour this weekend so use it wisely!

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