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Eggs in One Basket for Real EstateDon’t Put All Your Eggs in One Basket for Real Estate – by Dana Sparks

“Don’t put all your eggs in one basket!” We have all heard this phrase.  It is said to have first been used in Don Quixote “It is part of a wise man to keep himself today for tomorrow, and not venture all his eggs in one basket.”  The obvious meaning of this piece of advice is don’t rely on only one resource for your real estate business. In other words make sure you have a myriad of sources for your business and marketing.

Now is the time of year to analyze your business to make sure that your “eggs” are spread around!  Look at your sources of business and calculate the percentage of this source in relation to your total business. Likewise, look at your marketing efforts and determine the variety of methods you are using to market your inventory and your services.  By varying your sources of business and marketing efforts, you will never be caught off guard by any changes in the market or inventory and you will not constantly be tapping into your friends and acquaintances for referrals!

Below are some different “baskets” to consider for your real estate sales business.


  • Expired Listings
  • Withdrawn Listings
  • Past Clients
  • Referrals
  • Sphere of Influence
  • Farming
  • Just-Sold Marketing
  • Just Listed Marketing
  • Website
  • VisualTour


  • Sign Calls
  • Past Clients
  • Referrals
  • Craigslist
  • Postcard Marketing
  • HomeBuyer Seminars
  • Sphere of Influence
  • Open Houses
  • VoicePad
  • Agent Website
  • Lender Referral


  • Phone Prospecting
  • Agent Website
  • Postcards
  • Direct Mail
  • VoicePad
  • Open Houses
  • Flyers
  • Newsletters
  • Presentations at schools or HOA Meetings
  • Seminars & Workshops
  • Leads Groups
  • Network Marketing
  • Business Cards

M aximum One Realty hosts several CE Classes to assist you with all of these ideas: click “Calendar.”

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