President’s Day and You – The Real Estate Agent – by Dana Sparks
The observance of Presidents’ Day goes unnoticed by many (other than a day off work, no mail delivery, closed banks & retail sales!) This day, however, is intended to honor all American Presidents, most significantly Abraham Lincoln’s Birthday on February 12th & George Washington’s Birthday on February 22nd.) What we look for in our President is leadership, authority, knowledge, skills and someone whom we can trust to do the right thing to serve our best interest!
These qualities sound a bit similar to what our clients look for in us, their real estate agent! What type of leadership do you provide for your clients and co-op agents? Do you take the time to research the best information to help them achieve their real estate goals? Find them properties when there appears to be a shortage of inventory? (Search Expired & Withdrawn listings, contact banks for when they release some of their shadow inventory, advertise for properties to sell? Search the Wedding Announcements… if they are combining two households, one will have to sell!) Do you thoroughly go over all the renovation loan products available so they can make an “ugly house” into the home of their dreams? If you don’t know the answers to their questions, do you give them any answer to try & “look good” or do you act as we hope our Presidents act by finding out the proper answer from a trusted authority?
When you first “campaign” to get a new Seller client or Buyer client, do you follow through on those “campaign promises?” What does your lead follow-up program look like? Is it systematic and do you follow it? A common complaint from the public is that they “hear from their real estate agent constantly until they agree to hire them, then they never hear from them again!” Or, “My agent did not do what he said he was going to do when I signed the listing agreement.” There is more to being a great agent than setting up a new Buyer on a Client Gateway type program where they get emails of potential properties that meet their criteria. If that Buyer wrote a contract on a home, could you really prove your case for “procuring cause of sale?”
Consider interacting with your clients & co-op agents as if they had elected you to the office of President! Work for the constituents that put you “in office!” Washington, like every President after him, swore the following oath upon taking office: “I do solemnly swear (or affirm) that I will faithfully execute the Office of President of the United States, and will to the best of my Ability, preserve, protect and defend the Constitution of the United States.” Do you live up to the “oath of office” that was inherently charged to you when you received your real estate license from the State of Georgia. Provide your clients and customers with the leadership & guidance & respect & knowledge & skills to do the right thing in their best interest that you expect from the President of the United States! Be the Commander-in-Chief of all of your real estate transactions!