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Elf on a Shelf

Elf on a Shelf for Your Business – by Dana Sparks


Have you ever wondered how Santa knows who is naughty & who is nice? The “Elf on a Shelf” helps Santa with his Christmas magic! Those of you with children certainly know about the Elf on the Shelf! You show your children this little guy & tell them that he is Santa’s helper to note who is nice & naughty. The children only notice that every day leading up to Christmas, their little elf-spy is in a new location in the house watching the kids & reporting back to Santa! If YOU had an “Elf on a Shelf” watching YOU work in and on your business, on which of Santa’s lists would YOU be!??!?!

Now is a great time of year to look at your business from a new perspective!  How would you rate your business if you were your “boss,” your “customer,” your “co-op agent,” your “co-worker?”  Rate yourself from 1-10 in the following categories from each of these perspectives and see how you score:

  • Product Knowledge
  • Customer Service
  • Promptness for Appointments
  • Promptness for Returning Calls & Emails
  • Ability to Explain the Contract/Situation
  • Ability to Adapt to Roadblocks
  • Ability to Generate New Business
  • Ability to Convert Opportunity (Leads) into Profit (Closings)
  • Ability to Generate Referrals
  • Knowledge of Different Types of Distressed Properties
  • Knowledge of Your Own Productivity Numbers
  • Ability to Present Your Services Clearly & in a Compelling Manner
  • Memorability Factor
  • Courtesy to Co-Op Agents & Staff
  • Level of Technology

If Santa were making a list of where you rate on each of these categories, would you be on the “nice” list or “naughty” list?  Be your own “Elf on a Shelf” and improve your business!

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