
Elf on a Shelf for Your Business – by Dana Sparks
Have you ever wondered how Santa knows who is naughty & who is nice? The “Elf on a Shelf” helps Santa with his Christmas magic! Those of you with children certainly know about the Elf on the Shelf! You show your children this little guy & tell them that he is Santa’s helper to note who is nice & naughty. The children only notice that every day leading up to Christmas, their little elf-spy is in a new location in the house watching the kids & reporting back to Santa! If YOU had an “Elf on a Shelf” watching YOU work in and on your business, on which of Santa’s lists would YOU be!??!?!
Now is a great time of year to look at your business from a new perspective! How would you rate your business if you were your “boss,” your “customer,” your “co-op agent,” your “co-worker?” Rate yourself from 1-10 in the following categories from each of these perspectives and see how you score:
- Product Knowledge
- Customer Service
- Promptness for Appointments
- Promptness for Returning Calls & Emails
- Ability to Explain the Contract/Situation
- Ability to Adapt to Roadblocks
- Ability to Generate New Business
- Ability to Convert Opportunity (Leads) into Profit (Closings)
- Ability to Generate Referrals
- Knowledge of Different Types of Distressed Properties
- Knowledge of Your Own Productivity Numbers
- Ability to Present Your Services Clearly & in a Compelling Manner
- Memorability Factor
- Courtesy to Co-Op Agents & Staff
- Level of Technology
If Santa were making a list of where you rate on each of these categories, would you be on the “nice” list or “naughty” list? Be your own “Elf on a Shelf” and improve your business!